China’scommercialbanksontheprivatebankingcustomermarketingcompetitivestrategyAbstract:Withtherapidincreaseinpopulationwithinthehighnetworthandsocialattentionfortheirrisingnumberofdomesticcommercialbankshaveopenedtheprivatebankingsector,ratherthanbankinginstitutionsarealsoinvolvedinthecompetitionforhighnetworthamongthepeople,allcommercialbankstheprivatebankingsectorinthesamesector,surroundedbyallkindsofcompetitivesituation,tospeedupproductinnovationandinternalintegration,improveservicequality,creatingauniquebrandimageinordertomaintaincompetitiveadvantage,accesstocustomerresources.Keywords:privatebanking;productinnovation,solutions,accesstochannelsTheconceptofprivatebankingbusinesswithinthecountrysincetheintroductionof,andgraduallyacceptedbypeopleintheterritorysetoffawaveofprivatebanks---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---boom,manydomesticcommercialbankshaveopenedaprivatebankingsector,thebusinesslong-termdevelopmentinChinahaslaidabasisforthe‘privatebank’,‘highnetworthpeople,’andsothewordisforthepeopletalkedabout,manyorganizationsandindividualsforthedevelopmentofdomesticandinternationalprivatebankingbusinesstomakealotofresearch,severallargedomesticcommercialbankscoincidentallywiththird-partyagencies,werepublishedaresearchreportonprivatewealth,furtherrevealsthedomesticprivatebankingbusinessinthestateofdevelopment.Withtherapidincreaseinpopulationwithinthehighnetworthandthecommunityfortheirconcernaboutrisingnumberofnon-bankinstitutionstoparticipateinthecompetitionforhighnetworthamongthepeople,suchasthird-partywealthmanagementinstitutions,securitiescompanies,trustcompaniesandsoplayprivatebanks,high-endwealthmanagementservicesunderthebannerofthefaceofthissituation,thecommercialbanksononesidebythepolicyconstraints,---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---whilebeingsurroundedbyavarietyofinstitutionswiththeindustry,howtostrengthentheprivatebankingcustomerrelationshipmaintenance,takeavarietyofcompetitivemarketingtooltokeepexistingcustomersandcontinuetogetcustomersintothekeyfactorinwinning.First,toaccelerateproductinnovation,throughtheBank’sinternalandexternalintegration,providingtotalsolutionsCommercialbanksatthepresentstageoffinancialproductsisanimportantpartofattractingcustomersfromthecurrentpopulationofChina’swealth,assetallocation,realestateinvestmentaccountedforthelargest,followedbyinvestmentfundsandalternativeinvestments,butforcommercialbanks,customerscanhandinvestmentassetsisameasureoffinancialproductsisakeytargetcustomers.Commercialbankscannowinvestinthemaintypesoffinancialproducts:bank-likefinancialproducts,insuranceagents,trustproductcategories,securitiesinvestmentclass,bulkcommoditiessuchasgold,silver,---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---alternativeinvestments,includingequityinvestment,artinvestment,otherthereareforeigninvestmentandsoon.Fromapracticalpointofviewthepopularityofthecustomer,intheshortterm,higher-yieldingtrustproductsoftheprivatebankingsectoristhemainproduct,thereasonisthecustomersofcommercialbanksinriskmanagementahighdegreeoftrustoncommercialbankingproductsinthesoundmanagementanddevelopmentcapabilitymorevaluebymorethan1millioneachlargeinvestmenttrustproducts,thebankattractedalotofmoneyandasolidcustomerresources.Butitisundeniable,homogeneousandstrong,hardtofi...