Combat:howtoproducequalitycontent?First,theteamdivisionoflaborAfterthepre-planningontheneedforcompletecontentcreation,whichrequirestheimplementationofateam-someoneresponsibleforthecontentanddirectionofthefunction,wasresponsibleforcollectingandsortingthecontent,wasresponsibleforpromotingtheprojectinatimelymanner,itwasresponsibleforthecontentlayoutanddesign.......Onlyeveryonecarryouttheirduties,inordertodocontentmarketingdish,evenifonlyonepersoninthisteam.Ingeneral,agoodcontentmarketingteamneedssomeonetoassumethefollowingroles:1.ContentOfficerTheremaybedifferentindifferenttitlesforthispositionorstatus,someC-level,namelyChiefContentOfficer,inchargeofsomeofthecompanythenknownas-directorofcontent,butnomatterhowthetitlechanges,mainlyresponsiblefortheworkissimilar,itResponsibilitiesinclude:therighttodecidethecontentofthesupervisionandplanningoftheentiremanufacturing1production,marketing,strategyandinnovation,content,audiencefeedbackwasresponsible,isapartoftheentirecontentsofmostmarketing‘dry’in.2,thecontentoperationsResponsibilitiesinclude:contentplanningandproductionschedules,contentdistribution,blogandpublicnumbermanagement,informationandcontentconsistencytocontrol,searchengineoptimization(SEO)andsoon.3,invitedthewriter/industryexpertsYoumayneedseveralresidentauthorsorindustryexpertsastheircontentlibrary,onecanreducethepressureontheteamtofindandcostsandcreatecontentontheonehand,itcanenhancetheirrichandauthoritativecontent,sothattheirbrandimagemorefullness.4,designerItisalwaysexcitingcontentcarefullydesigned,nodesigncontentalwaysseemsdry,athousandliaway,soeventhenbadteam,butalsoneedalittlebasicdesignelementsoroutsourcedesigncompany.Herethemostimportantthingistokeepthedesignstyleandfitofthe2content,ifitisoutsourced,thenitisreadytomaintaincommunicationneeds,ensurethatthedesignoftheproductmeetsyourexpectations.5,thethirdparty(consumer/colleague/Leadership)Father,likeson.Whenwecreatecontentwillalwaysbesubjectiveemotionfetters,itisdifficulttoobjectivelyjudgethecontentfortheaudiencemayhavemuchresonanceandinfluence,whichweneedtointroduceanindependentthirdpartyfromtheperspectiveofourcontentlook,thethirdpartymaybeouraudience,itcanbeanotherteam,insightfulandothersuperiors,andtheirfeedbacktoimproveourcontentwillallhaveprecioussignificance.Herearefiverolescontentmarketingneeds,nottosaythatateammustbefivesuchpeople,ifthebudgetislimited,orateaminastart-upperiod,oneplaymultiplerolesisnormalthing,butifyoucanbenotedthattheteamneededroleresponsibilities,andreasonabledivisionoflaborsothatthesmoothimplementationofthefivecharacters,thenyourcontentwillbemoresuccessful.3Second,thecontentproductionstrategydevelopment1,thestockcontentbacking,trafficcontentforPioneerBasedonthecontentofthelifecycle,wecanbedividedinto:stockcontentandflowcontentstockscontentrefersdifficulttodate,useofthecontentcanberepeated,typicallyhavingalonglifecycle,overtime,notsignificantlydetractfromitsvalue,thatis,thoseworthycollectionupqualitycontent,suchasacademicarticles,thepracticaloperationoftutorials,books,etc.flowcontent,alsoknownasconsumercontent,thatwasquicklyforgottenafterreadingthecontent,shelflifeisshort,playmorenewsfeatures,suchasinformationcategories,suchasnewsheadlines.Anormalwebsitecontentandusuallythereisaflowstockcontentsimultaneously.Andboththecontentisnotgoodorbad,theyjustplayrolesandfunctionsreflectdifferent...