90aftertheholygrailofmarketingpeopleTodomorethantalkaboutthephilosophyofmatterandconsciousness,thematerialfirst,secondconsciousness.Materialdeterminesconsciousness,butconsciousnessreactsonthematter,sosaymarketersdonotpayattentionifsubjective,relyingonlyonthemobilityisnotlong,thementalityisstillstrongpoint.Rememberwhentheteachertoldthestory:abirdisflyingsouthforthewinterontheway.Coldweather,birdsfrozen,fellfromthesky,downinalargefarmland.Itlayinthefield,whenacowcameoverandpulledthebubblefecesonit.Frozenbirdlyingonthepileofcowdung,cowdungisreallytoowarmtoexplore.Dungletitslowlycamebacktolifechildren!Itlaythere,waswarmandhappy,andsoonbegansinginghappilycame.Apassingcatheardthebirdsinging,cametocheckwhathappens.Downthesound,thecatdiscoveredthebirdhidingincowdung,veryagiledigitoutandateit!Themoralofthisstoryis......A)noteveryshitinyourbodyareyourenemy.2)Noteverypullyoufromthefecesoutoftheheapareyourfriend.3)And,whenyoustack1themintodeepfeces(distress)whenshutthefuckup!Thisstoryisalsofromamarketingperspective,tellsus:thosewholiketheresultsareaccidental,transientlossofmoraleultimatehappinesswouldbeeliminated,andevendisaster;high-profilepeoplewholiketobrag,thefinalwillbe‘whippingthefastcow‘marketingrulesofthegameareburied.Cattlebirdscatsshouldbeirrelevantthreeanimals,workandlifewithoutrelevance,butoncetheconsumerhowtocontactthemstrungskewers,frustratedorpressure,donotwaitfordeath,togiveleadershipandmorecommunicatemorecustomervisits,whentheyouthatyouaretryingtoattackcustomerswhenyoureloquencechitchattinggoodplacetobringituptousetheterminal.Learningtocommunicatemorewithmycolleagues,veryhumble,thereistobeirrelevantinotherindustriessupermarketdistributionandterminalobservation,taketheinitiative,donotwaitforotherstogivetotheecow.FMCGmarketingisthemeaningofthewarehouseintotheterminaltogo,it’sthatsimple,thisprocesswillthrowsalotofmanagementproblems,butthereisone,ifastockaterminal,yougoandpullthecaroverthelast20to2sendthegoodsmoneybackisverysimple,inherentlysimple,whydoyouletcustomerswhentherearesomanyreasons?Whysellthroughtheterminalplatformonsomanycomplexissues?Contributionstocommunicatewithcustomersalotofenergy.Youreallyusedterminalonthemarketingandpromotioneffortsarerarelyorverysimple.Endofthemarketingmodelonthat18kindsofmethods,thefixedmethodofchangingthemsubstance.Butwiththeterminalprocurementandchannelcustomerswillspendalotofenergytodealwith.Overall,80%ofenergyusedforsalestocommunicatewithcustomers,therealinteractivecommunicationwithconsumersisalmostlessthan10%,onepointofastorepromotiononlylessthan1%oftotalsales.Thus,salesinChinatodoistodealwithpeopleistocommunicatewithcustomers,iscalledthefirstpeopletheysay,andthendothings.RemembertodoinChangchunShuanghuimanagerHuChunlin,dayclasseswillleadeveryonestoodopen.Standingarmystyleofmanagementisthatwedonotstandandsitassessmentwhichefficiencyishigh,itisdefinitelyabattletomanageasimpleandeffectivemethod.Leadershipstoodandsaidandsaythat3everyone’sattentiontothreetimesbetterthansitting.Beforeweweeksregularmeeting,thefirstdayofeachweektoopenthemorning,thegeneralmanagertostandinfrontoftheblackboard,fortheweekofthingstodoonablackboarddescribe,puttheirinformationwithothercompetenttocommunicatewith,andthespecifiedtimenotlong,theytalkaboutwhatyoudo,howtodo.Thus,marketingissimple,Liangzidoandthink,sayanddonot.Drivingforcedecidedaction,andagoo...