60billionyuanelderlymarketsufferedneglectappliancebusinessFaceupto$60billionayearolderappliancesconsumerdemand,Chinesehomeapplianceenterprisesevencollectiveabsence.Recently,《《ChinaEnterpriseNews》》reporterfromtheChinaHouseholdElectricalAppliancesAssociation,Orvilleconsultationjointlyorganizedthe‘olderapplianceneedsresearchresultsmediaconference’wasinformedthatfrom2011to2015,thecountrywillbeover60yearsold178000000increasedto221million,theproportionoftheelderlypopulationwillbe13.3%to16%,whiletheconsequentofthe‘silvereconomy’thearrivalofChineseelderlyappliancemarketdemandwillreach60billionyuan.However,thereisalsonodomesticappliancesbusinessSystemLayoutolderappliancemarket,haslaunchedtheelderlyhadSkyworthTV,buttheintensityissmall.OrvilleConsultingreleasedChina’sfirst《《Chineseelderlyapplianceneedsresearchreport》》display:ontelevision,airconditioners,refrigerators,washingmachines,waterheaters,ricecookerssixcategories,the---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---elderlyfordomesticbrandawarenessismuchhigherinforeignbrands.exceptonTVandrefrigerator,SamsungandSiemenselderlyrespectedbythetwoforeignbrands,butinallothercategoriesaredominatedbydomesticbrands.Amongthem,thetelevisionSamsung,ChanghongandSkyworth,airconditioningfieldGree,MideaandHaier,Haier,MideaandSiemenswashingmachineinthefieldofsmallswans,waterheatersHaierrefrigeratorinthefieldofbeauty,ricecookersfieldofbeauty,SuporandPanasonic,respectively,higherawarenessandattentiontobecomethemostrecognizedbrandsintheelderly.DeputyDirectorofResearchHanWeiqianguserOrvilleConsultingChinaEnterpriseNews》》《《toldreporters,‘ThisistheChinesehomeapplianceindustry,isalsothefirsttimeOrvilleconsultingresearchandanalysisspecificallyfortheneedsoftheelderlypopulationappliancescarriedout,bothforhomeappliancesdeterminethefuturedevelopmentoftheindustryaheadofnewdemandsandgrowth,butalsotoarouseandmorebusinessesandindividualstojoinintheactiontocarefortheelderly.‘Bytheelderly,infants,youngwomenandotherspecialgroupsforappliances---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---usingdifferenthabitsandproductfeatures,developedinJapanandEurope,specificallyfortheelderlyandevenhassomeoftheinfantpopulationinproductdevelopmentandproductionofprofessionalmanufacturers.WhileincludingPanasonicandotherlargecompaniesforproductdistributionforspecialpopulations.sincethisyear,Haierappliancestocompletethelayoutofthebaby.OrvilleConsultingresearchreportshows:onTVproducts,inadditiontothebasicoperatingfunctionsolderTVs,thefrequencyofuseofotherfunctionsisnothigh,inadditiontootherfunctionsoutsidethevideo-on-demandincreaseswithagegraduallyreducethefrequencyofuseintheexpectationfunction.,theelderlyandthe3Dfunctiononvoicecontrolmoreinterested.productsintherefrigerator,therefrigeratorneedsofolderfeaturesfocusedonhelpingtoovercomememorylossandlackofphysicaldefects,alarm,powerandmemoryanddeodorantsterilizationisolderpeoplefocusonthefunctionalrequirementsoftherefrigerator.productsinthewashingmachine,theelderlygenerallypreferautomaticwashingmachinedrum,themainconsiderationisnotonlywater-savingandspace----本文于网络，仅供参考，勿照抄，如有侵权请联系删除---saving.OrvilleConsultingpresidentYuLeung-singthat‘slowgrowthphasewiththeentireChinesecompetitioninthehomeapplianceindustrymaturingafteroldappliancemarketwillbeacommonconcernofenterprises,whichalsomarksthebeginningofappliancebusinessfrombarbaricstyleblinddevelopmentstage,Fineefficiencyintothegrowthphase,buildingnewgrowthbusinessesthroughthebreakdownofconsumergroups.‘---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---