AskedonehundredChinesedealersgrowonehundredAselectionof(i)HuShimingteacherinJuly2011bythe《《newfood‘wasinvitedtoanswersomeofthedealersquestions.OrientalShengAstheleadingdealeradvisorybody,theanswerthroughtheincisivepointofview,uniqueperspectiveandpracticalmarketbreakmovesbythemajorityofdealersathome.thefollowingquestionsandanswersonsomeofthetypicalpointssatisfywithourreaders.Oneproblem:Chengdu激nshanLiuDivisionbusinessmanagerofthecompany-howtoimportfoodstoreplanningportfolio?Importedfoodmarketisnowthefire,andIwanttodoanimportfoodstore,nowinemerginghigh-endcommunitygroupsaroundselectedashop,butdidnotengageinthesetypesofproducts,howtodomyportfolioforaheadache.Willthiscommunityshophowtocombinethemostappropriateproduct?salesofimportedfoodbyaddinganumberofdrygoodsisappropriate?AnswerI:EastPrincipalConsultantShengHuShimingmarketingconsultantsStoresalesforthecommunity,thebasicdailynecessitiesoffood,---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---beverages,cleaningandothersmallnecessities.Upscalecommunitiesaroundtheshop,becauseofitsrelativelyhigh-endresidentialcommunities,naturalfoodimportshavebetterpurchasingpower.Fortheproductmix,themainattentiontothefollowingthreequestionsproposed.Oneisanetimporteroffoodforthecombination,itisrecommendedtocasual,coarsegrains,drinkslikeimportedfoodprimarily,buttoselectsomeimportedtobacco,alcoholmixinordertoenrichcategory,enhancestoreusage;theotherisfornon-selectionofcomplementaryproductsimportedclass,payattentiontothecontinuityofproductquality,theseadditionaltypesofnon-importedproductsintheconsumergroups,positioning,packagingandmorphologyshouldnotbethemainsellingimportedfoodgaptoofar,forexample,iflow-endimportedfoodstoresalsosellbulkproducts,thismatchwouldbeinappropriate,thethirdisthebestdecorationandproductdisplayinstorestodowhennaturalorganicsegment,youcanspecificallypointcounters,shelves,orsetupaspecialareatodistinguishbetweennon-importedfoodimportedfoodandnon-foodimports,this---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---wouldbothbeondisplayorder,itcanbeprioritized,helpkeepthestore’shigh-endimage.Speakingofthemostappropriateproductmix,Ithinkmorestoresshouldtakeintoaccountthestructuresurroundingtheaudience,speakingforthecommunityconveniencestore,foodfordailyuseproducts,ofcoursericherthebetter(forsomeitemsoverasinglestore,therighttosellsomenon-foodcommoditiesarealsoacceptable,buttoachievetheorderlydisplayspacesegment,sothatonecanimprovetheutilizationofthestore,butalsomoreconvenientone-stopshoptoachievethetargetconsumer.Importsoffoodbyaddingtheideaof??sellingpartoftheoveralldryfeasible,buttodotwothings,firstisnotalowgradeofproducts,packagedfoodshouldatleastbefollowedistobeplacedondisplaybetweenthevariouscategoriesofdifferentiation,whilehighlightingthemajorandminortonalitystore.Secondproblem:thecentralMinistryofmerchantsseasoningFrancisLO-howtoimprovesalesofallfooditems?Theoperationofourcompanyissoysauce,vinegar,spicesmultipleitems,althoughalargeamount,buteverysingleproductsalesisnotmuch,howtodoeverysingleproducttoachievethesalesincrease?---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---Answertwo:EastPrincipalConsultantShengHuShimingmarketingconsultantsReadWongLoKatherbaltea,Mengniumilkproductssuchassales,wewillfind,eveninfast-foodconsumergoodsindustry,asingleproductwillcreate...