BattleoftheonlylivevideocontentisnotbrokenResearchpapersDownloadNews:Editor’snote:livevideohasnowbecomethestandardplatformforthemajor,majorcompaniesfearfallingbehindinthiswar.Currently,livecontent,mostlyfemaleanchorsetc,MattHackett,formervicepresidentTumblrbelievethatinordertosucceedinthisbattlelive,wemustdoagoodjobcontent,andonthecurrentsituationgivestheunconventionalapproach.Thisarticleisdividedonthenext.Thisweek,TumblrandMusical.lyhavejoinedtheranksofthebroadcast,launcheditsownnewproductslive,Facebookisacostof$50millionfortheearlytojoinlive‘creativepeople’providesfinancialsupport.Itisnoexaggerationtosaythat,fromGoogletoTwitter,thenconservativemediacompany,currentlyeveryonewilllivevideoconsideredtheirtoppriority.However,humansarenotreadyforthelivevideocontent,sothatnowliveveryboring.AirProductshavetodomoreworkintermsofcontent,presentationand1contentcreationandeffectiveguide.CurrentlyliveintheuseofproductsliketheVCRtorecorda30-minutepopsongs:forcreatorsandconsumers,itisverytedious.Liveonthesurfaceisveryattractive,butthelivetoollength,repetition,stagnation,andotheraspectsofthebackgroundhasbeenmissing,whichmeansthateventhebestcreatorsandmediacompaniescannotcreatecontentworthavisit.Currently,mostoftheideasforthevideobroadcastfromthetopdown.Theonlywayanygoodconsumer-levelhigh-techproductsareasuccessfromtheconsumer’spointofviewtoconsidertheissue,ratherthanthinkintermsofadvertising.Fewliveplatformwilldothis,theywillbelivevideocanbringprofits(legalconsiderable)blindedeyes.Livecanchangetheworld...Currentlylivewillsoonburnconsumersmoney,becomeverynoisy.Ifthisreallyistheresult,thenitispeoplesigh.Dotherightthing,liveisamanifestationofthe2democraticpotentialoftheInternet’smostoriginalexamples.Nothavetheskillsortheabilitytoedit,nospeciallicensingorcostlytechnology,theworld’sthreebillionpeoplecanbeusedviaanetworkedcameracanactuallybeabletoseewhattheyaredoing,whileothersaroundtheworldcanandtheyexperiencetogether.AircangetsubstantialrevenueSocialmediacompany’sprimarybusiness-advertising-peopleneedtogetmoreandmoreattention,sosocialmediathattheysawareal‘gusher’intheAir.Attractiveliveintworespects:itdidnotwanttoattractcreativeuserstocreate,canalsoattractusersdidnotintendtoconsumptionspending.Youwillgetmoreconsumers,evenwhentheyhavenotcomeupwiththeirphoneswhenyouwintheseconsumers:CavaliersarenowaLasVegasclubcelebrate;yourtoddlernephewnowTheyareswimmingintheseaforthefirsttime.Youwillgetmorecreators,theycanwinalotofattention:Click‘EnterLive’button,therewillbeaweakweakexcitement,likedancingonthestage,thisway,peopleirresistible.IfyoubroadcastliveonFacebook,3whichmeansthatyourprimaryconcernisnolongerpostedasharpdecline.Thiscanbetwowaystoattracttheattentionofinternetadvertisingdrivencompaniescannotrefuse.Buttheplatformisanurgentneedtoseekrealvaluablecontentratherthancompellingpushnotifications.Beforetheplatformtrulyfindafoothold,theymustfindthecorecanlive,otherwiseuserswillprobablychangetheworldtheseproductsasagimmick.LiveveryboringMypartnerCaseyNeistatsaid:Thistypeofbroadcastasearlyas100yearsago,andmostofthecontentisveryboring.Thebasicpositionsofallbroadcastplatformsseemtohavethesame:ifauserofourplatformmoreifmoreofourcontent,thenpeoplewillbemoreclicks.Thisiscompletelywrong.Ifyouhavetherighttools,therightarea,creatorswillgivefullplaytotheirability,tocreatebettercontent.However,thisp...