China’sinternetmarketingstrategytoexploreAbstract:21stcentury,humanityhasenteredanInternet-basednetworkeconomy.Enterprisemarketingmanagementalsowillbeopeninganewpage,thatis,networkmarketinginthediscussionofonlinemarketingcontentandfeatures,basedonourNetworkcarriedoutadetailedmarketingstrategyAnalysis.Keywords:networkmarketing,marketingstrategy,contentandfeatures1networkmarketingcontentandfeatures1.1Thecontentofnetworkmarketing(1networkmarketingisanintegralpartoftheoverallmarketingstrategy.Internetmarketingisnotindependentintherealworld“virtualmarketing”,itismerelyanextensionoftraditionalmarketing,networkmarketingtoolisnotlimitedtotheInternet,butratherfocusononlineandXiaXiang,constituteacomplementaryandmutuallyreinforcingmarketingsystem.---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---(2)networkmarketingisabusinessinnovation.DevelopmentofnetworktechnologyandtherapidexpansionoftheInternetmarket,marketinginnovationtotheenterpriseleftawidespace.Networkmarketinginnovationscanbedividedintotwoaspects:oneisthebusinessofinnovation.Networktocreatealargenumberofnewbusinesses,suchasonlinedirectoriesandsearchenginesbecamepopulartypeofbusinessonline,theotheristhemeansofinnovationnetworksareevolvingtocreatenewmarketingmethodsandtools.(3onlinenetworkmarketingisnotsales.Networkmarketingistoachievetheproductsalesforthepurposeofabasicactivity,butnetworkmarketingitselfdoesnotmeanthatonlinesalesofnetworkmarketing,theeffectofperformanceinmanyaspects,suchasenhancingbrandvalue,strengthencommunicationwithcustomersandexpandthechannelsofforeigninformationdissemination,improvingcustomerservice.1.2Featuresofnetworkmarketing(1acrosstime---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---andspaceandstrong.AstheInternethasexceededthetimeandspaceconstraintslimittheexchangeofinformationfeatures,sonetworkmarketinghasexceededthescopeoftheoriginalsalesrestrictionsandconsumergroups,aswellasgeographicallocationandconvenienttransportationisnotlimitedtotheoriginalconsumergroupslargergeographicalwider.businesseswillhavemoretimeandmorespaceformarketing,canbe7daysaweek,24hoursadaytoprovideglobalmarketingservicesatanytime.(2deepandstronginteraction.Internetcanshowcatalog,connecttothedatabase,provideinformationaboutproductsinquiries,andcustomerscanmakeaninteractivetwo-waycommunication,youcancollectmarketintelligence,producttestingandconsumercanbesatisfiedwithsurveys,productdesign,productinformationprovided,andservices,thebesttool.(3tocost-effective.---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---ExchangeinformationthroughtheInternetinsteadofthepreviousbarter,onecanreduceprintingandmailingcosts,nostorecansell,rent,utilitiesandlaborcostsavings,theothercanreducethedetourcausedbymultipleexchangeloss.Inaddition,thecomputercanstorealotofinformationforconsumerinquiries,theamountofinformationcanbesentandaccuracyfarmorethanothermedia,andcanrespondtomarketdemand,toupdateoradjustthepriceoftheproduct,sotheycanunderstandandtimelyandeffectivemannermeetcustomerrequirements.2NetworkMarketingStrategyAnalysis2.1InternetmarketingproductsandbrandstrategyEnterpriseproductstrategyistotargetthemarketforconsumerdemandtoprovideavarietyoftangibleandintangibleproducts,waystoachievetheirmarketinggoals,includingthevarietiesofthesameproduct,size,style,quality,packaging,features,tra...