China’smobilephoneusersofonlineinformationbehaviorinfluencingfactorsPaperNetwork:[KeyWords]theimpactoffactors,research,behavior,information,mobilephoneusers,theInternet,China,Atpresent,Chinamainlythroughthedesktop,InternetuserstotheInternetandmobileInternetaccesscancalltheformerthetraditionalmodel(ofcoursethismodelisstillthemainstreaminthecurrentmode),thelatterfortheemergingInternetmodel,whilethelattercase,themajorcellphoneusergroupstheuser.InDesktopmode,theInternet,accordingto《《25thChinaInternetDevelopmentStatisticsReport》》Statistics,asofDecember2009,themainbehaviorofnetworkapplicationsusingthenetworkofthetopthreeweremusic(83.5%),networknews(80.1%),searchengines(73.3%)growthratefromthepointofview,businessaheadoftradingapplications,suchasonlineshopping,onlinestock,etc.Businesstransactionapplications68%annualgrowthrateofwhichwasanincreaseofonlinepaymentusers80.9%,rankingfirstin---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---allapplications,theChineseInternetbusiness-orientedfeaturesoftheapplicationofconsumerstrengthwasevident.ModeinthemobileInternet,accesstimefromtheuserpointofview,thecurrentuser’sdailymobileInternetaccesstimeismainlyconcentratedintwohours,thispartofthetotalmobilesubscribersaccountedfor89.6%ofthenumberofInternetusers,mostnotablytheInternettimeabout30minutesperday,accountingfor34.6%oftotalmobileusers;thebehaviorofmobilephoneusersnetworkapplications,mobilechatserviceistheprimaryapplication,accountingfor77.8%proportionoftheuser;thesecondreadingofthemobilephone,usingtheratioreached75.4%.mobilesearch,mobilemusicisalsoincreasingtheuseofproportion;inthedevelopmentofuserbehavior,useraccessfrequencygraduallyincreased,thistrendwillremaintoformahigherusageofmobileInternet,mobileInternetwillbecometheInternetThemostimportantadditionaltoolforinformationaccessandcommunication.Figure1ChinaInternetNetworkInformationCenterStatisticsofChina’smobilephoneusersinthemainnetwork---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---applications.AccordingtostatisticsofChinaInternetNetworkInformationCenter,aswellasthecurrentmobilephoneusersinChinathemainnetworkapplications,theauthorofChina’smobilephoneusersaccesstoonlineinformationbehaviorisdividedintoinformation,communication,networkingandentertainment,fouraspectsofbusinesstransactions.1accesstoinformation.Internetinformationresourceswiththesharingandopenness,theuser’sownInternetaccessorquerytherequiredinformationordataithasbecomethemainformofself-satisfactioninformation,andfortheuseofmobileInternetusersAccesstoinformationmainlythroughmobilephonestoreadandsearch,inFigure1,twotypesofbehaviornetworkapplicationsofmobilephoneusersaccountedfor75.4%and55.2%(1)cellphonetoread.phonereadingisthemainapplicationofmobilephoneusersaccesstoReadonlineanddownloadasthemainmode,userscanreadtheirownneeds.handsetallowsuserstotakefulladvantageofreading‘cornertime’,‘freetime’togetallkindsofinformation,reflectingthe---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---mobileInternet,regardlessoflocationcharacteristicsAtpresent,mobilenewssites,mobilephonenovels,newspaperandothermobilephoneusershasanimpactonthebusinessofoneofthemostimportantapplications(2)mobilesearchrelativeInternetsearch,mobilesearchwithoutInternetaccess,justaportablephoneonYoucansearchtheinformationyouneedtomeetunexpec...