2019译林牛津版高考英语一轮训练选：模块3U1含答案一、阅读理解。Whatisthefirstthingyounoticewhenyouwalkintoashop?Theproductsdisplayedattheentrance?Orthesoftbackgroundmusic?Buthaveyouevernoticethesmell?Unlessitisbad,theanswerislikelytobeno.Butwhileashop'sscentmaynotbeoutstandingcomparedwithsightsandsounds,itiscertainlythere.Anditisprovidingtobeanincreasingpowerfultoolinencouragingpeopletopurchase.Abrandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentrance,viascentmachines.Asmellmaybeattractivebutitmaynotjustbeusedforfresheningair.Onesportsgoodscompanyoncereportedthatwhenitfirstintroducedscentintoitsstores,customers'intensiontopurchaseincreasedby80percent.WhenitcomestothebestshoppingstreetsinPairs,scentisjustasimportanttoabrand'ssuccessasthequalityofitswindowdisplaysandgoodsonsale.Thatismainlybecauseshoppingisaverydifferentexperiencetowhatitusedtobe.Nowtheriseofelectroniccommerce(e-commerce)hasopenedupfamousbrandstoawideraudience.Butwhilee-shopscanusesightsandsounds,onlybricks-and-mortarshops(实体店)canofferafullexperiencefromtheminutecustomersstepthroughthedoortothemomenttheyleave.Anotherbrandstoreseekstobemuchmorethanashop,butratheradestination.Andscentisjustonewaytoachievethis.Now,afamousstoreusescomplexman-madesmelltomakesurethatthesoftscentofbabypowderfloatsthroughthekiddepartment,andcoconutscentintheswimsuitsection.Adepartmentstorehasevenopenedanewlab,invitingcustomersonajourneyintothestore'swindowstosmellbooks,potsanddrawers,insearchoftheirperfectscent.1.Accordingtothepassage,whatisanincreasinglypowerfultoolinthesuccessofsomebrandstore?A.Friendlyassistant.B.Uniquescents.C.SoftbackgroundmusicD.Attractivewindowdisplay.页1第2.E-shopsarementionedinthepassageto_______.A.showtheadvantagesofbrick-and-mortarstoresB.urgeshopassistantstochangetheirattitudeC.pushstorestousesightsandsoundsD.introducetheriseofe-commerce3.Whichstatementwouldthewriteragreewith?A.Putdifferentshopontheproductsondisplay.B.Askeveryshopassistanttowearlightperfume.C.PlacefragrantflowersintheshopD.Exposesomecoffeebeantoairinsideacoffeeshop.4.Themainpurposeofthepassageisto______.A.compareandevaluateB.examineandassessC.informandexplainD.argueanddiscuss【语篇解读】本文是一篇说明文。文章介绍了采用香味提高销售量的理念。文章讲述了香味并根据商品不同调对于传统实体店的影响。各大品牌店都加强了味觉对顾客消费欲求的刺激，节香味。Butwhileashop'sscentmaynotbeoutstandingcompared根据第二段＂【解析】1.B细节理解题。ounds,itiscertainlythere.Anditisprovidingtobeanincreasingpowerfulandswithsightstoolinencouragingpeopletopurchase.＂可知，一些商店的成功中，独特的香味起着重要的作用。故选B。3.D【解析】推理判断题。根据第三段的句子＂Abrandstorehasbecomefamousforitsdistinctivescentwhichfloatsthroughthefairlydarkhallandouttotheentrance,viascentmachines.Asmellmaybeattractivebutitmaynotjustbeusedforfresheningair.＂可知，作者认为气味在商店的成功方面起着重要的作用，所以他认为咖啡店应该将咖啡豆暴露于空气中。故选D。页2第4.C【解析】主旨大意题。这篇文章主要是告诉读者香味对购物心理的影响，所以重在介绍和解释香味对于实体店的影响。故选C。二、单项选择。1.TheUSshould_______thethreeSino-UsjointCommuniquesandthebasicnormsofinternationalrelations.A.approveB.observeC.accomplishD.accelerateB【答案】，意为“遵守”【解析】句意：美国应遵守中美三个联合公报和国际关系基本准则。observe促进。完成；accelerate符合句意。ap...