BYD:technologyaloneisdifficulttoturnovertakingDearMr.WangChuan-fu,Iadmireentrepreneurs,notonlybecauseyouaretheonlyoneaspirationstothebossoftherichestmaninmainlandChina,China’sautoindustry,butalsobecauseforBYDtocreateaverticallyintegratedbusinessmodelfromtheoriginalbatteryinthefield,tothecarmanufacturers,theachievementsofabrilliantperformance,aswellasBYD’scarsalesin2009,astaggering448,000more,reallygreat.PracticeandobtainedgreatachievementsinbusinessmodelinnovationBYD,hasbeenatheanalysiseasyInstituteofbusinessmodelthemajorconcernofsometimeago,inaninterviewre-interpretationofthe“verticalintegration”gaveBYDsuccessfulbusinessmode,said:“TheverticalintegrationisstillthebasisforfutureinnovationinBYD,itcanintegrateanumberofareasoftechnicalexpertiseandinnovationinacompanytoprovidegoodsoil,technologicalchangecomesBYDkeydifferentiatorhearsuchstrategicplanning,BYDcannothelpbutsproutalittleworried.Asweallknow,into12010,withthedeclineinperformance,BYDproductstothechanneltohavesomeproblems,companieshavebeenforcedtoannounceaperiodofadjustment,butcompetitionintheautomotiveindustrythanfortheRally,youplanforBYDnewtheleadershipstrategyisanumberofareasoftechnicalexpertiseandintegratedintotheirownhandsthroughtheverticalintegrationmode,waitingfortechnologicalchange“corner”appears“overtaking”analysiseasytoInternationalAcademyofbusinessmodelthatbusinessmodelinnovationwastherapidriseofthekeyachievementsofBYD,backtothetraditionalrunwaytocompete,toachieveabreakthroughinthefieldoftechnologicalinnovation,isundoubtedlyputtingthecartbeforethehorse.IBMsurveyof765companiesshowedthat,withrespecttopaymoreattentiontotraditionalproducts,services,markets,technology,technologyandprocessinnovation,businessmodelinnovationoperatingprofitgrowthevenbetterperformancethanthecompetition.isasayingthattherevolutioninstagesoftechnologicalinnovationsoncarprices,ofcourse,veryimportant,andshouldbeoneofthestrategicchoiceofBYD’slong-termadherenceto2invest,butnotnecessarilyatthisstageenterpriseshitturnaroundstrategy.TimeWarnerCEOMichaelyansaid:“Intheprocessofenterprises,thebusinessmodelismoreimportantthanhigh-tech,becausetheformerisaprerequisiteforcompaniestogainafoothold.”Proveninpractice,veryhighintheautomotiveindustryinthemarketmaturity,neverleadingtechnologykeytosuccessisnotcarprices.Thisview,youmayask,Germancarsdonotrelyontechnologytodominatetheworld?AnalysiseasyInstituteofInternationalbusinessmodelthroughthestudyfound,thesuccessfulGermancars,inessence,almostallduetothesuccessofthebusinessmodel,theso-calledadvancedtechnologyisonlyanimportantsupportinthecourseofbusinessonly.Forexample,theAudiA6Llistedfiveyears,upto6facelift,infiveyears’time,thecumulativesalesofmorethan450,000.TheAudiA6Lsuccessoneofthereasons,surfacetechnologyinnovationeveryyearinrealtermsisusedtoupgradethebusinessmodelsuccessbecauseyoucertainlyunderstandthatwithorwithoutthenewtechnology,Audialmosteveryyearontechnology,configurationoptimizationandupgradingofthelargeor3small.nowvyingformarketsharebyupgradingbusinessmodelhasbecomethechoiceofmanycarmanufacturers.BYDAutohasbeenemphasizingcost-effective,relyontechnologicalinnovationtoachieve“cornerovertaking”continuetochooseBYDgoodreversedevelopment(Note:theequivalentofthecottageisdifficulttowinthereputationof,BYDmanyproblem,almostallthefaultofthecottage.independentresearchanddevelopmentforBYD,no...