武汉科技大学本科毕业论文本科毕业论文题目：直销在中国的发展与渠道选择学院:管理学院专业:工商管理学号:200510137409学生姓名:刘宇超指导教师:宗晓虹日期:2008年12月12日摘要I武汉科技大学本科毕业论文自从2005年《直销管理条例》颁布实施以来，直销在我国迅速发展起来，如今已有22家企业获得直销牌照。然而，直销业刚在中国经历了几年的发展后，再次面临着一个关键时刻--金融危机。是获得更大的发展还是从此一蹶不振，中国直销企业必须做出自己的选择。本文概写直销在我国的发展状况，并基于直销渠道问题分析，主要是为我国直销企业提供解决直销渠道中存在的问题，使我国直销企业能够快速的发展起来。使企业不仅能与国外直销企业竞争，还能开拓更广阔的市场。最终使我国直销企业能够在新的机遇和挑战下获得更大的发展。关键词：直销；直复营销；多层次直销；物流直销网AbstractII武汉科技大学本科毕业论文Since"DirectMarketingManagementOrdinance"enactedinChina，theDirectMarketinghasdevelopedrapidly.22companieshavegetthebusinesslicense.However,DirectMarketinghasonlydevelopmentseveralyearsinChina,facingacriticalmoment-thefinancialcrisisnoIsmoredevelopment?China'sdirectsellingenterprisesmustmaketheirownchoices.ThiswasoverthedevelopmentDirectMarketinginChinaandanalysisbasedonDirectMarketingchannels,primarilyforourbusinesstosolvetheproblemsexistinginourdirectmarketingchannels,makingourbusinesstotherapidlydeveloped.Sothatenterprisescannotonlycompetewithforeigndirectsellingcompanies,butalsotodevelopabroadermarket.Final,makeingourdirectsalesbusinessgreaterdevelopment.inthenewopportunitiesandchallengestoobtainKeywords:DirectSelling;DirectMarketing;Muti-LevelMarketing;LogisticsnetworkofdirectsalesIII武汉科技大学本科毕业论文目录1绪论.........................................................................................................................................11.1研究的背景与意义........................................................................................................11.2国内外研究现况............................................................................................................21.2.1直销发展的历史...................................................................................................21.2.2国外直销研究现况...............................................................................................21.2.3国内直销研究现况...............................................................................................31.3研究的内容与思路........................................................................................................42直销的理论.............................................................................................................................52.1直销的含义....................................................................................................................52.2狭义直销、直复营销和广义直销................................................................................52.3直销分类........................................................................................................................62.4直销的产品....................................................................................................................72.5直销的运作....................................................................................................................72.6直销的优点....................................................................................................