““问鼎昆仑谁与争峰”问鼎昆仑谁与争峰”------黄金水源带品鉴之旅黄金水源带品鉴之旅--2011--2011年商超及特通渠道年商超及特通渠道主题促销活动执行手册主题促销活动执行手册上海励维市场营销策划有限公司2011年5月目录第一章活动概述..............................................................................................3一、活动背景......................................................................................................3二、活动目的...............................................................................................................................................3三、活动主题...............................................................................................................................................3四、目标对象...............................................................................................................................................3五、活动时间...............................................................................................................................................3六、活动形式...............................................................................................................................................3七、活动覆盖城市（执行公司覆盖区域场次）.......................................................................................3第二章活动执行..............................................................................................3一、双方人员对接架构...............................................................................................................................3二、双方人员分工.......................................................................................................................................3三、励维人员职责.......................................................................................................................................3四、整体执行流程.......................................................................................................................................3五、现场执行流程.......................................................................................................................................3六、招聘及培训...........................................................................................................................................3第三章执行要点.............................................................................................3一、活动点选择...........................................................................................................................................3二、促销员标准话术...................................................................................................................................3三、Q&A问题：............................................................................................................................................3四、促销技巧...............................................................................................................................................3五、沟通协调会...........................................................................................................................................3六、代垫费用.......................................................................................