AnalysisofthethepowercorporatePRcrisisresponseAbstracts:powerenterprisesinproduction,service,salesasawhole,thefaceoftheintricaciesofpublicrelations,alsobearthehugepublicrelationsriskbasedontheactualanalysisofthetypesofaccidentsthatresultingridpublicrelationscrisisonthecrisisshapedpublicrelationshandler,discussedhowtodealwithallaspectsofpublicpowerenterprisesarefacingapublicrelationscrisis,whatkindofmeasurestodealwiththecrisis.PaperKeywords:electricity,publicrelations,crisisAnybusinessororganizationwanttobeabletooperateinasafeandharmoniousenvironment.However,modernorganizations,especiallylargeorganizationssuchaselectricpowerenterprises,isanopensystem,withotherorganizations,groupsandindividualsinthecommunitytherearethousandsofsilkWanlvcontactandinfluenceeachother,thusforminganintricatenetworkwillinevitablybedisputesandconflictsinthenetwork,duetotheirdifferentinterests,therefore,inreality,1organizationsareoftenfacedwithsuchasthedilemmaiswhatwecalla“publicrelationscrisis”anyorganizationinthefaceofcrisismustbecarefulbutcautious,takeactivemeasurestoresolvethecrisis.electricpowerenterpriseshowthehandlershouldbetakentofaceapublicrelationscrisis,howtomaintainthecorporateimageminimizetheadverseeffectsofthecrisis,emergencymanagementpersonnelshouldbethefocusofthestudy.One,resultingintwotypesofaccidentanalysisgridPRcrisis1.ProductionaccidentProductionaccidentsinclude:naturaldisasters,equipmentmanufacturing,quality,operationsmaintenance,staffnegligence,personalinjuryordeathoccurredinthegridintheproductionprocessofthelaborprotection,environmentalprotection,equipmentdamage,andothercrisescrisiseventcalled“hard”.Productionaccidentwillbeabletodealwiththecrisis,itcannotsimplyregardedasinternaleventsgridenterpriseservicespublicgridinfrastructure,managementmonopoly,newsoftendugthroughthephenomenonofproductionaccidents,2internalquality,reflectstheessenceofthenewsofthecrisesaccidentitself,intothenaturalproductionaccidents“internallax,loose,loose”humanaccident“,andleadtosocialpublicopinionofcorporatepublicrelationscrisis,tangibleproductionaccidentsbecomecorporateintangibleassetsdissipative.2.ServicesaccidentOrso-calledqualityofpersonnelaccident,typeofaccidentdamagetothepowergridenterprisesnotonlyhurtthefur,andmovebones.Onederelictiondissipationtopaythehardworkofseveralgenerationsofhumanenterprise“seriousdamagetocorporatepublicrelations.ThisisacorporatecrisisThemanagementofthecorepositions.Theserviceoutagesmainlyasfollows:powersupplyrepairisnottimely,notasexpandingblackoutrange,languageandcommunicationfailures,resultingincustomermisunderstandingforgetthesenseofresponsibilitytothebusinesssenseofsuperiority,tomisleadthepublicwordsanddeeds,theabuseofmonopolybehaviorprejudicialtoclientsincluding3demeanorthefaultofnegligenceorcustomermisunderstandingmisunderstandingisthemotivationofserviceincidents.servicesaccidentthePressComplaintstobecomethedominantelementofthepowergridenterprisescrises.blackoutJuly31,2006,Liuyang,HunanPowerAuthoritytosupplythetheindividualleadershipcadres“hostessing”eventsduetochangesincustomercomplaintsaboutthepressscandalsshakingthecountry.servicesaccidentpreventionisfullofinitiativeas.TypeofcrisispublicrelationshandlerArapidreaction,isolationcrisisOncethecrisisbrokeout,mustbecalmandnotpanic.Quicklyactivatecontingencyplans,totakeurgentmeasurestopreventthespreadofthesit...