目录摘要及关键词.............................................................................................................2一、引言......................................................................................................................3(一）研究背景.......................................................................................................3（二）文献综述......................................................................................................3二、淘宝网在农村消费市场的应用现状..........................................................4（一）淘宝网的发展现状......................................................................................4（二）农村消费市场的发展现状..........................................................................5(三）淘宝网在农村消费市场的应用状况...........................................................5三、淘宝网开拓农村市场的意义及现实基础................................................6(一)淘宝网开拓农村消费市场的意义...............................................................6（二）淘宝网开拓农村市场的现实基础...............................................................8四、淘宝网开拓农村市场遇到的困境..............................................................9(一）网络基础设施落后.......................................................................................9（二）物流配送网络不够健全以及物流方面人才的缺失...................................9（三）农村消费能力不足以及消费习惯差异.......................................................9（四）网上信用缺失问题.......................................................................................9五、淘宝网开拓农村消费市场的建议.............................................................10（一）加强网路基础设施建设，建立淘宝村......................................................10（二）增强农民消费能力,培养农民上网习惯....................................................10（三）健全农村物流配送网络布局......................................................................10（四）运用灵活多用的营销策略，加强信用管理..............................................10（五）建立县村两级运营体系..............................................................................11六、总结.....................................................................................................................11参考文献.....................................................................................................................12---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---淘宝网开拓农村消费市场路径研究摘要：随着市场经济的迅速发展，电子商务开始进军农村市场。本文以立足于淘宝网利用电商平台、以C2C为经营模式进驻农村市场为研究对象，旨在着重研究淘宝网开拓农村市场的发展现状问题，在通过对淘宝网的运营分析以及农村市场的研究的基础上，探知淘宝网在发展过程中存在的问题并针对性地提出可行性的发展策略。关键词：淘宝网；农村市场；开拓路径，电子商务ResearchofTaobaoNetworktoExplorethePathofRuralConsumerMarketAbstract:Withtherapiddevelopmentofmarketeconomy,theelectroniccommercebegantoentertheruralmarket.Inthispaper,basedonthetaobaouseelectricbusinessplatform,basedonC2Cbusinessmodelintotheruralmarketastheresearchobject,aimstoresearchontaobaotodeveloptheruralmarketdevelopmentpresentsituation,onthebasisofthroughanalyzingoperationoftaobao...