Combat:GetMoreTraffictoenhancetrainROIResearchpapersDownloadNews:openashop,smallsellersTaobaowillusesomeofthetoolstopromotetheirownshop,trainisoneofthecommonlyusedtools!SearchbytrainisaPPCclickadvertisingisthemostmainstreamTaobaoformofpaidadvertising,Taobaoisthelargestsourceofrevenueforitself,notone,becauseheisasearchauction,sotheflowisrelativelymoreaccurate,thetransformationratesaregenerallylowerthanTaobaonaturalsearch,butrelativetootherpaidadvertisingmodelisthehighest.trainisfairlylowthreshold,thusresultinginmorethanDiamondTaobaoshopabout70%ormorehavetotaketraintotopromote,andgettraffic.Thereisatraininthemostcriticalthingsthatwehavedonebutalsotoimproveit,thatisROI,commonlyknownastheinput-outputratio.IeROI=trainturnover/traininputcostsFirst,toimproveROI,thenwemustincreaseordecreasetheamountofconversionoftraintraininput1costs,wedroveinearlyandmidstage,weshouldtrytoincreasethetrain’sturnoverbased,andinthelatterweguaranteeturnoverwhileminimizingoverflowtrafficflowsthatdidnottranslatetospend,sotoachievethepurposeoftheconsolidatedincreaseROI.Well,wefirstlookforhowtoimproveturnover,wecanstartwiththefollowinglegendrelations:1toimprovetraffic,mainlybyimprovingandincreasingtheamountofpicturestoshowhits.(1)increasetheamounttoshow,canimprovethekeyword’sbidtoallowfrontrank,soastoachievegreaterexposure,whileoptimizingourtrainpicturesandtitlestooptimizeimage-based,sothatwecanclearlypictureintuitivedemonstrateourproductsandselling,payattentiontoimagesandpromotionaltextlayout,toimprovethepictureCTR.Inshort,thepromotionisonlyanideamap,youwillseethatpoint!(2)whileincreasingkeywordrankingcanimprovethepicturetoshowtheclick-throughrate,becausemostofthecustomersinthefirstfewpagesofsearchtime,butalsoacarefullook,butmoretotheback,youwillbrowse2faster,moredonotwanttoclick.(3)improvetherankinginadditiontoimprovingkeywordbidstoshow,thereisaveryimportantfactor,andthatisQualityScore,youwillfindthatmanywords,ifyourqualityscoreislow,thenhighagainevenifyououtprice,youalsorankedwithinthefirstthreeorrelativehomefrontposition,andonlywithyourqualityscoreup,thenyourrankingtothecorrespondingfront.(2)improvetheconversionrate,mainlytoimproveproductstrengthandvolume,onlytheproductisverygood,inlinewithpublictaste,inordertofacilitateitstransformation,butalsoneedsalessupport,allowingcustomerstoseeyourproductisverypopular,inordertoreducethepurchasedoubts.(1)ProductstrengthismainlyproductqualityandBabydetailspagedisplays,notesellingofexpression,theproduct’ssellingpoints,strengths,detail,combinedwiththeideaof​​shoppersmanifested,whatiscalledashopperthinking?Analogy,forexample,Iissellingcherries,thatperformanceisdefinitelymyfirsttasteandnatural,andonlythensell,tallanddetail!IfIwassellingelectricalappliances,Ifirstwanttoshowisthe3productcertificate,guarantee,quality,andistheproductasawholeandthedetails,letthebuyerstobuytherestassured,thatis,youhavetoaskyourself,ifIareabuyer,Iwanttoseewhatcomesfirst?theniswhat?whatwouldmakemebuywhattheymakemeimpulsebuying?followideastobuyers,everythinghesaysgoes!(2)improveproductsales,youcangothroughtheanalysisofcompetitors,wecanpullthroughthedatacubesellingbabyrankings,bylookingatthefrontoftheproductflowvolume,andestimatetheconversionrate,againcomparingourproducts,mainlytoseeconversionrateofflowgapisthegap?Iftheconversionrateofourproductssellingbabytoomanygaps,especial...