Combat:theuseofsearchkeywordsupgradeshopsalesThethroughtrainkeywordsethasalwaysbeenveryparticularnichecategory,setKeywordsneedtobefast,relentless,accurate.Schoolbagscategory,forexample,underthecategoryofrestrictions,relatedkeywordstoolittle,causesellerstopromoteanumberofbottlenecksencountered,oftenchasingsomehotwords,itisdifficulttocontrolwhichwordisthetrainpromotionuseful.KimuraYohjiflagshipstore,themaintypeofshoulderbagschoolbag,categorybelongsdifficulttodefine,ifthekeywordisnotsetaccurately,willleadtosomeinvalidtraffic.Theschoolbagcategoriessubjecttoseasonalchanges,especiallyinFebruaryandSeptemberisthetheschoolbaghotseason,howproductscanalsohavegoodsalesintheoff-season,totesttheskillofthesellerontheproductchoiceofwords.FindingtherightpositionandcompoundwordsBeforeselectingkeywordsneedtodomostisclear1targetconsumergroups,itisclearthattheshopcrowdpositioningstudents,studentslovethetypeofschoolbagsshoulderbag,shoulderbagshopproducts,sothefirststeptosetthekeywordistofindawordassociatedwithshoulderbag.SellerinTaobaoHomeEntershoulderbag,thedatapresentedhereareTaobaomostimportantkeywords,thenwespottedthesewords,afterall,thesearchvolumeandtheshowisthehighest.Thenextsellershowtostartit?NoteSearchcategoriespurposeswords.TaobaoHomeSearch‘bag’,youcanseethe‘bagKoreanfemaleshoulders’Babyshowmostkeywords,alsoinlinewiththeshopsoftheconsumerpopulation,thentheresultofthecombinedsearch‘shoulderbag’,thesellercanchoosethecombinationcategoriesofkeywords,sothattheclick-throughrateberaised,forexample,the‘bagshoulderbagKoreanwomensetastandard’asakeyword.2Keywordscanseethefigurethisbag,schoolbags,travelbagsarebelongtothewordsofcategoriespurposes,thecombinationofthesetwowordsintothekeywordsinsidethisschoolbagsearchincreasestheprobability,plusdopromotions,salesofnaturalisalsoveryimpressive.GoodtooltotakethepotentialofthewordThehotwordsbidtoohigh,tendtomakealotofsellersonmarketingexpensescannotaccept,solookforsomepotentialwordtrainingandpromotionisoneofthewaysthenichecategoriesbusinessescantry.First,openthedatacubeProfessionalEdition,tofindthefastestrisingword.Thesewordsbelongtotherisingphaseoftheword,thepriceisnotveryhigh,topurchasethesewords,theclick-throughrateincreases,cost-effectivesolutionhasbeengreatlyimproved.Suchasthe‘baghighschoolstudentsKorean,youcanseeinthedatacube,thesearchfortherisingrateof185.74%,relatively3largeincrease,thenyoucanusethatword,setat$4togothroughtrainpromotion.Inaddition,youcanusethekeywordrecommendationtool,thistoolcanbeprovidedaccordingtothecharacteristicsofthebabybidwordforbaby,butalsocanprovidemorerelevantsearchvolume,averagemarketbidscreening,areusingthebiddingwordanalysis.Seethefigurecanbelearned,travelshoulderbagistheaveragemarkettothehighestbidderword,butincomparison,searchvolumeisnotthehighestinthisperiod,sosellerslookingforkeywords,shouldbereadinconjunctionwiththecorrelationsearchvolumeandtheaveragebidintoaccount,suchas‘shoulderbag’promotionisagoodword.Whetherthebidorcheapwordsellersarelooking4for,becausealotofwordstoshowtheamountisverylow,youneedtoincreasetheamountofshowtoincreasethenumberofclicks.Thekeywordsofthenichecategoryitself,themainsearchgenerallyadozenorevenafewwords.Thesewordsmuststrivetoimprovethelotofshowcase,wecanimprovethetraffic.Ascanbeseenfromtheabovetable,theword‘Koreanversionofthebackpackclickcostishigh,theconversionrateisverylow,arewordsthatcanbediscarded.‘Backpackwomen’behindthenewlyaddedwords,belongstothelowcostofclicks,theconversionrateisveryhighword,thesellercanbealotofminingsuchhigh-qualityword.Therefore,consideredfromthepointofviewofthebusiness,infact,donotcareaboutthekeywordqualityscore,donotcareCTR.Backpackfemale‘isthestrongestpurchasingpowerofthecustomersfavoritesearchword,thewordcanbefoundinthemostaccuratecustomer.5Alsoconcernedabouttherankingpositionoftheirschoolbagsunderthecategoryofsomeofthebigsellers.Forsimilarsingleproduct,thepriceofthebig-nameisalwaysexpensive,followedbythebigshowwillbepassedontoconsumersthestorecheaper‘message,comparedtomanyconsumerswillenterKimuralookofYohjishop.Throughtrainisnotjusttoshopatooloftraffic,butalsotheneedtopassthroughtraintofindthemostaccuratekeywordsconstantlytestdata,ingeneral,youwanttoselectClicktolowcost,highconversionrateword.Nichecategoryitselfsubjecttolimitations,areboundtohaveweaknessesinthepromotionofthethroughtrain,thenthesellershouldpayattentiontothedeterminationofthekeywordsinordertoattractmoretraffic.(Source:theseller)6
