Analysis:onehundredbillionneteconomicred,brandmarketing,notjustbeautifulbubbleResearchpapersDownloadNews:awlfaceandthencountlessdeepVnetworkanchorfromSisterLotustoPapisauce,redoutsidethenetworkdefinitionischanging,andwasaddedandtheIP,thefans,thetopic,fromthemediaandotherlabels.However,facedwiththeprospectofthenetworkisnotclearredeconomy,manypeopledismissedas‘short-lived’,whilebrandmarketing,thenetworkisjustanotherredandabeautifulbubbleit?FounderoftheRedNetworkifitisashortcuttobrandmarketing?Fromabroadnetworkofreddefinition,notjustpapisauce,YikeLiwasborningrassrootsgroupsandothernetworkstars,somelong-termbecomeahottopicofcorporateCEOandfounder,whoisalsoasensenetworkofredandandbrandmarketinghasacloserelationship.Bothusingtheirownmobilephonesappeal1Overheatinghammerachievements,butalsocontinuetocreatetopics,towinattention,andtranslatethemintobrandpromotionandsalesofDongMingzhu,LeiJun,ZhouHongyi,ChenEuropeandsoon.Indeed,thesehave‘rednetwork’statusoftheCEO,throughitsownnetworkintheworldofpersonalizedidentitysymbol,accumulatedalargenumberoffanstobecomebrandloyalfansoftheproduct,andeventuallybecomemoredeeply‘themostgoodspokesperson.‘Inthetrendofthispower,manycompaniesbegantotakethefounderorCEOtodoalternativemarketing,exposureandsomeridiculouspointofviewandotheremerginghigh-strength,simplywantOverheatingformulaconcoctedsuccess,particularlyevidentinstartupsbody.?However,thefounderofthenetworkofredbrandmarketingisreallyashortcuttoitwehavetoconsiderthefollowingtwoquestions:First,thebrandshouldnotbeequatedtothefounder’sname.Luo’ssuccessliesinthe‘Luopowder’tofeeling‘hammerpowder’,whichistypicalofthebrandthatispersonal,individualthatisthecompany’smodel,the2mobileInterneterasimilarcompaniesfarmorethanahammermobilephone,butalsotheattentioneconomyandcomprehensivenationalpastimecomingeraofamanifestation.However,forabusiness,abranddevelopment,thefoundersorleaderswithacompanyorbrandoverbundles,veryeasytobringbackfired.Whatistheessenceofthebrand?Generallyacceptedexplanationisthattheconsumerexperienceinthelong-termuseoftheexperienceaccumulatedfromtheseinnerfeelingsfromtheproductandthebranditself.Inotherwords,natureisnotabrandnameorthenameofthefounderofthebrand,theproductcreatedbythatuserfaith.AsmarketingmanagementguruPhilipKotlersaid:significanceofthecorporatebrandofprideandsuperiority,brandpowerisinvisiblecommerciallocationbecausetheserviceandqualityofenterpriseformed.CurrentlymanydomesticmobilephonebrandfounderorCEOoftheexistenceofthephenomenonofrednetwork,low-costmarketing,itisalsointhebrandandproductstrengthweakening.Second,wecannotblindlyfollowthetrendofbrandmarketingnetworkredphenomenon.3NetRedhasbecomethenextoutletishot,inadditiontodomesticfirepapisauce,QianXue,AmyMeng,LuoZhenyu,sixGodLeilei,andeventheoutgoingUSpresidentBarackObama,butalsobecauseofhumor,sharp,adegreeofrelaxationDuanDaChuanshaobecometheRedsonsocialnetworks.ThisalsoconfirmstheAmericanfashionguruAndyWarholsaidthatmarvelous:thefutureeveryonefamousfor15minutes.Andwhatistheessenceofthephenomenonofrednetworkbehindit?Perhapsatributeto‘themediumisthemessage’thatMcLuhan’sfamousassertion.MobileInterneteratocreateanewformofmediaecologyandpeople’sthinkingandthereforeapermanentchange.FromBaidu’s‘95afterlifestyleresearchreport’,the95mostrecognizedafterthemomenttheInternetisapopularhouse,thanfunny,stay,coldandothe...