Analysis:TheimpactoftheInternetontheFMCGindustryTherapiddevelopmentof(freedownloadnews)Internetisshakinguptraditionalindustriesoneafteranotherandasatraditionalindustryintraditionalindustries,FMCGindustrywillbewhethertheInternettosubvert?DevelopmentoftheInternetwillbringFMCGindustryWhatkindofimpact?FMCGindustry,thecoreoftheenterprisesupplychain,constitutetheupstreamindustrytomarketingFromEMKT.com.cnsystemasthecore,constitutethedownstreamindustries.Products,channels,price,promotion,thesetraditionalmarketingelements,UndertheimpactoftheInternet,whatwillchange?enterprisemarketingmode,thechannelmodelwillbewhatkindofimpacttheInternet?Thesechanges,theseshocks,thetraditionalFMCGvendorrelationshipswillbringwhatkindofimpact,FMCGdealersgo?I,asFMCGindustrypractitioners,tryingtointerpret,deconstructthem.Limited,inadequatepleaseFang1criticism.InternetontheFMCGindustrysystemicshocksTheInternetisprofoundlychangingpeople’shabits.SuchachangeisrewritingtheFMCGindustryrulesofthegamecanbesaid,though,andcomparedtoothertraditionalindustries,FMCGindustryhasnotfeltthechallengemuchoftheInternet,ButtheInternetfortheFMCGindustryimpactiscomprehensiveandsystematic.1.TheimpactoftheInternetonconsumerFMCGInternetimpactonconsumersiscomprehensive.First,theexpansionoftheconsumerInternetshoppingspaceinthetraditionalwaytobuy,thebuyingbehaviorofconsumersislimitedspace,whileonthenetwork,consumerscanpurchaseproductsaroundtheworld(ofcourse,youneedtobeabletoendurethearrivalofwait).Therapiddevelopmentofonlineshoppingcanbe,thankstotheconvenienceandlowcostnetwork.Internettoprovideconsumerswithahuge,virtualmarket,consumerscanshoparoundatyourfingertips,qualityandprice,andoftenareabletoobtainlowerthanthe2purchasepriceofatraditionalpointofsale,soyoucansaythattheInternetprovidesconsumerswiththepossibilityofalow-pricedproducts(duetothecomprehensiveconsiderationofvariouscosts,sonetsalesisonlyapossibilityandnotanecessityselection).InternetFlatteningavarietyofinformationbarriersinthetraditionalmodel,consumersandupstreambusinesses,manufacturersofinformationasymmetry,orthatselectiveinformationupstreamtodownstreamconsumersfilteredwhileontheInternet,aslongasconsumersarewilling,youcanbasicallygetalltheinformationandproductsrelatedtothesupplychainfrommanufacturerstotheterminal.longsweptthroughthemobilephone,youcangettheproductindifferentareasofthesalesprice.amessagethroughanetworkofvirusstylespreadquicklytomillionsofconsumersarereceivedandanymanufacturersandmerchantshavenowayinthefieldofInternetinformationiscompletelyclosed.simplysay,greatlyincreasedconsumer’srighttoknow.Internethaschangedthewayconsumersaccesstoinformation,thesamewasalsoprofoundlyaffect3consumerspendinghabits.Preferenceshaveformedintheirdailylivesforabrandmaydisappearafterbrowsingablog,perhapsmostretainsthetraditionalbehaviorofconsumersbuyingFMCG,butdonotwanttheinformationlevelasbefore,toomanypeoplerelyontherecommendationsoftheterminalandonehandistherandomnessofbuyingbehaviorisconstantlyreinforced,ontheotherhandbrandpreferenceswillplayagreaterrole.2EffectoftheInternetontheFMCGretailformatsFMCGmarketdevelopmenthasbeenaccompaniedbythedevelopmentofretailformats,thetwocomplementeachotherbecauseofChina’svastmarket,alargepopulation,levelsofeconomicdevelopment,sothedegreeofdevelopmentofretailformatsalsovaryfromthewholesalemarket,departmentstores,hypermarkets,supermark...