Combat:howdocompaniesshouldstartO2Omarketing?FreepaperDownloadCenterNews:marketbrandmarketinginnovationinthishowtodo?Whenitcomestomarketinginnovation,Idonotagreewithalotofpeoplesayinnovationneedinspiration,mostpeoplesaytheheadappearedamongsomepoint,theinspirationcamenaturally.ButIthinktheinnovationismoreaccumulationofindustryexperience,whenyouaccumulatedtoacertainextent,yourworkwillbeaqualitativechangeintheimagination.Forexample,‘100conscientiouscompany,’Thiscase,infact,thepointofwhatwecallinnovationisonlyonethatwillbepushedintotheadvancedversion-halfpush.However,thepurposeofpromotionstage?Howtodopromotion,thisrequirestheusertoanalyzethescene;howtobetterenablecustomersandmarketsrapidremember?Howtodoa100fieldactivitiesmadeiconicproducts?Thisworkshouldbebasedonpriorexperiencetojudge;forexample,Ifindthreepoints:1,Internetusersattribute;12,usersquicklyparticipation;3,brandawarenesswith.Internetindustrymarketmanagementhavequantitativecriteria?MarketingDirectorthispositionturnoverrateisparticularlyhighinrecentyears.Becausethemarketisindeeddifficulttoquantifythework,whenyougotoacompanyifthereisnowaytoplaywellinashorttime,usuallycompanies,especiallystart-upcompaniesdonothavemuchpatiencetowaitforyoutoplay.ButIstillthinkmostoftheworkstilltobequantified,suchasafirstmeasureofhowmanyitemsyouweredoingamonth,toseeconcreteresultsoftheprojectisgoodorbad,thereisasecondmeasuretheangleofhisworkunderadutytoquantify,suchasHemadeafewPRspreadamonth,yournewjobisdonehowmuchpullyououtsideeffectivecooperationprojectnegotiationsafew......ThesecondIwouldsayisthatalotofpeoplesaythatstart-upcompaniesmoney,ah,howdomoneymarket,infact,themoneymarketwasgoodtodoatthetimeoftheinitialvaluecreation.Thisisamarket2dependsonwhetheryouhavetheabilitytomanagetalent:First,lookyouintheindustryhasaccumulatedmanyresourcesyoucanuse,andsecond,toseeyouarewillingtoopentheirheartstoreachaconsensuswithothers,findpointsofleveragingaccuratetocooperate.Startupssmallbrandshowquicklyamongbrands?O2Ostartclassteam,donotspendmoneyontheamountofpre.ASOandthelike,havetofigureoutafewthings,oneofyouruserbaseiswhatposition?Second,thecharacteristicsofyouruserpopulation,suchasage,buyinghabits,incomeandthelike;andinthisdimensiontoanalyzehowtomakesomethingdifferenttopromotedifferentiationwithinthesameindustries,somaythelatterwillbelesseffective.Thereisalatestageoftheproductaccordingtoobtaintheuser’scharacteristicsandthepathisconstantlychanging.Intheearlydays,Ireceivedalotofstrategiclevelofcooperationhasnotbeenannounced,suchas:‘BaiduTakeout,TakeoutUSgroup,thepubliccomment,360assistant’strategic-levelcooperationintheseverticalareas,accesstomedicinetoforceacrosstheboard,andis3Drugsinthiscategoryfirst,expandcooperationisparticularlyimportantforverticalflowO2Ocompanies,thereisaparticularlygoodcase,asCarradineanddropstaxicooperative,Carradinewasagreatsuccess,whichisthe‘vertical’thewordonthecrucial,howtoplan,howtoaccessthesepolicylevelBD,arerelyingonindustryandresourcesaccumulatedthroughhardeffortsinreturn.Iremembermyfirstjob,whenaleaderonceandIsaid:‘dotheplanningandwritingofthecase,totalkaboutthebusiness,underadryline,outofthefixedspread,thisistheability’Thissentenceisverybiginfluenceonme.Indeed,theverypopularlanguageincoveringtheentiremarketworkintheseskills,thereisaskillparticularlyimportantthatthebusinessdevelopment!BasicUntilnow,Iamalsoparticularlyvaluetheskills,thedrugtoforcetheinitialmarketforthemanagementteamhasdonealottoexpandjointactivities,suchas‘eat,drinkredspringrush’Atthattime,Iwasaunionofmanydrinkbrandstogetherplay,activityisalsoverygood,suchactivitieshavealsodonealotoffollow-up,Icallit‘leveragingthepower.’4Ofcourse,thiscombinationisplayingbad,everyoneisdoingthejoint,butonething,IneverlookforstageIstillweakerthanthebrandtothejoint,suchasweanddropstaxi,Ganji,58home,aunttohelp,E-generationdrivingandotherexcellentcompanyBafterroundcooperation,throughtheirbrandeffectwillyourbrandplus,ofcourse,atthetime,andtheircooperation,whichwouldreflecttheskillofaqualifyingtimetomarket,andmayhavetopaymoreTheeffortandenthusiasmtochangetoaparticularlyvaluablecooperation.SummedupintheworkmarketrulesMarketstrategyandexecution1.TheangelroundistomaketheeffectofAroundstage;marketpolicyenforcementAwheeltomaketheeffectofBroundstage.So,agoodmanagerisnotgoingtostayinthemarket,thecurrentstageandthepeopleandthingsyoucomparethesamestartingline,tobringthehigheststandardsoftheindustrythemselves.2.Tothecourageandthecouragetoleadthemarkettrendanalysisandjudgment,andtheabilitytoseparatethecouragetotaketheresultstoensurethat5eightypercentofcorrectdecisions,soasnottopaytoomuchtrialanderrorcosts.3.Themostimportantthingisteamwork,howproducts,operations,technicalunderstandingofseveralcoremembersmustbesoeasytheresults,andwillnotsucceedcycleistoolong,otherwisetheprojectisalwaysinpaper,nottofall.Personalexperience,ofcourse,notapplytoeveryone!(Source:goodstransitnetworktext/evengood-)6
