『龙湖·牛栏山』项目市场研究及定位顾问报告2006/12『龙湖·牛栏山』项目市场调研及定位顾问报告目录第一篇区域价值及供应市场研究篇第一章本项目区域价值认知................................................................1一、顺义区功能定位及产业发展概况..................................................................1二、顺义新城规划及发展概况..............................................................................6三、本项目用地状况............................................................................................13四、区域价值小结................................................................................................16第二章顺义普通住宅市场环境研究....................................................17一、顺义普通住宅市场供应分析........................................................................17二、顺义普通住宅市场销售分析........................................................................27三、典型个案........................................................................................................29四、顺义普通住宅市场小结................................................................................46第三章顺义区别墅市场环境研究......................................................47一、温榆河别墅区................................................................................................48二、京东别墅区—格拉斯小镇............................................................................590『龙湖·牛栏山』项目市场调研及定位顾问报告三、潮白河别墅区................................................................................................61四、顺义区别墅市场小结....................................................................................68第四章本项目市场空间探寻..............................................................69一、顺义区普通住宅空间探测............................................................................71二、顺义区别墅市场空间探测............................................................................72第五章可借鉴典型案例研究..............................................................73一、固安孔雀城....................................................................................................73二、龙山新新小镇................................................................................................77三、果岭小镇........................................................................................................79第二篇需求研究、市场定位及产品初步设想篇第六章需求调查问卷研究..................................................................83一、需求调研及深访说明....................................................................................83二、顺义—牛栏山区域拦访调研........................................................................86三、大空港区域拦访调研....................................................................................99四、北京市内(东北四环）区域拦访调研.........................................................115五、怀柔区域拦访调研......................................................................................1261『龙湖·牛栏山』项目市场调研及定位顾问报告第七章需求深访研究..........................................................................130一、金汉绿港策划总监，吕先生............................................................