中国租车行业背景介绍目录㈠政策利好，市场看好，资本频注··················································11.神州租车··························································································12.一嗨租车··························································································23.车友··································································································34.瑞卡··································································································35.其他··································································································3㈡价格竞争伴随快速兼并，催生市场洗牌·······································41.竞争格局····························································································42.竞争策略····························································································43.竞争结果····························································································4㈢租车业发展的瓶颈·········································································51.资本短缺的瓶颈················································································52.政策的空缺························································································5---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---㈠政策利好，市场看好，资本频注2011年4月，交通运输部出台《关于促进汽车租赁业健康发展的通知》，强调了加强对汽车租赁行业的管理，加大扶持力度，促进行业健康发展、鼓励“规模大、管理好、信誉高自有车辆在1000辆以上的汽车租赁企业”将是扶持重点，行业门槛隐现。罗兰贝格咨询公司的报告称，2011年中国汽车租赁市场规模约200亿人民币，到2015年预计为390亿人民币，2011年到2015年年复合增长率18%；2011年中国汽车租赁渗透率(租赁车辆数/乘用车保有量)为0.44%，相比2010年（0.43%）略有所上升，仍低于2010年的日本(2.2%)、美国(1.3%)、加拿大(0.8%)、法国(0.7%)等国。中国现在拥有乘用车7000万辆，按照1%的租赁渗透率来算，租赁车辆数量应为70万辆以上。现在，中国租赁车辆只有20万辆左右，故中国的汽车租赁前景十分广阔。各投资机构和国际企业洞察到中国汽车租赁市场的井喷征兆，纷纷注入资金。1.神州租车①2010年9月15日神州租车获得联想控股注资12亿元(联想达到控股地位)；---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---◁...