AnalysisofelectricalgoodsfromthespecialtotalkaboutthepowerofmarketingmanagementtoimprovethewayPaperKeywords:marketingthreeelectricpowerdemandsidemanagementmarketingsystemAbstract:China’spowerindustryisamonopolyindustry,howtobreakthemonopolyandintroducingcompetition,improveefficiency,reduceelectricitycostsarecurrentlythemaingoalofmarketreformbyanalyzingelectricalgoodsareunique,madethecurrentexistenceofChina’selectricpowermarketingsomeoftheissuesandhowtoimprovepowermanagementofthecompany’smarketingrecommendations.The1980sbegan,thestatehascarriedoutmanyoftheworldpowerindustry’smarket-orientedreforms,whosemaingoalistobreakthetraditionalmonopolypowerindustryoperationmode,Changwangfenkai,opennetwork,toachievecompetition,therebyreducingelectricitycosts,improveservicequality,andpromotethehealthydevelopmentofthepowerindustry.1China’spowerindustryhasbeenamonopolyoftheindustry,itssubjectisalargestate-ownedenterprises.Toachievecommercialoperation,tomarketreforminChina’spowerindustrytrend,theoverallobjectivesare:tobreakthemonopolyandintroducingcompetition,improveefficiency,reducecostsandimprovethepricingmechanism,optimizetheallocationofresourcestopromotedevelopmentofelectricpower,buildingaseparategovernmentfromenterprisesundergovernmentsupervision,faircompetition,open,orderlyandhealthydevelopmentoftheelectricitymarketsystem,sochangingthefaceofmarketmechanisms,state-ownedpowercompaniesmuststrengthensenseofcompetition,tocarryoutmarketing.First,thepowercharacteristicsofgoodsThepurposeofmarketingadeepknowledgeandunderstandingofthecustomer,sothattheproductsorservicesperfectlysuitedtotheneedsofcustomersandtheformationofself-sellingproducts,whileelectricityasacommodity,hasitsownpeculiarities,mainlyinthefollowingareas.21intangibilityGoodsdonothavetheinherentpowerofform,notanintuitivefeeltotheconsumer.(2)storageofnon-Electricityproduction,transmission,useisdoneinaninstant,cannotbestored,andpowerproductsmustalsomeetthechangingneedsofcustomersrandomly,itmustbetomarketability,intheproductionofaccuratecustomerdemandforecasting.3producersandconsumerstodeterminethepowerqualityofgoodsThestandardmeasureofpowerqualityisthereliabilityandstabilityofpowersupply.Reliability,includingtheratedvoltageandfrequencyrange,whichrequirespowersupplysideanddemand-sidetocompletethecomprehensivecoordination,andgeneralproductqualitydependsentirelyonthetheproducer.Theenergycontentofsuchaspecialcommodityinexchangefortheelectricitymarket,thebasiccharacteristicsofopenness,competition,planningandcoordinationofthetraditionalwisdomisthatpower3businessistheproduction-orientedenterprises,aslongasthefocusonproductionisenough,whilefromTheaboveelectricalgoodsandelectricitymarketanalysis,supplytheessenceofenterpriseservice-orientedenterprise,whichsellsservicesratherthangoods.Second,China’spowermarketingproblemsAtpresent,China’selectricitymarketfollowingmajormarketingproblems.1constructionofpowerfacilitiescannotmeetdemandElectricpowerfacilitiesistoprovidegoods,improvethebasisforthepowerofmarketingbecauseofthehistoryofelectricpowersystems,technology,policyandfinancialsupportandotherreasons,makingthepowergridconstructionislaggingbehindinthedevelopmentofelectricitydemand,alargenumberofagingtransmissionlines,transmissioncapacityisinsufficient,partofthesubstationequipment,distributionequipmentandsecondaryequipmentovertheusefulli...