编号：第五届“挑战杯”大学生创业计划参赛作品绿源生物农药有限公司创业计划书指导老师：曾鑫年团队名称：华南农业大学绿源创业团队类别：农林、畜牧、食品及相关产业类目录0.执行概要...............................................................................................................................................50-1公司规划..................................................................50-2产品描述..................................................................50-3市场分析..................................................................50-4竞争分析..................................................................50-5营销战略..................................................................60-6组织结构及人力资源管理....................................................60-7财务分析..................................................................60-8风险控制与退出机制........................................................61.公司战略...............................................................................................................................................71.1公司概述..................................................................71.2公司宗旨..................................................................71.3公司使命..................................................................71.4公司战略发展目标..........................................................71.5公司总体战略组合..........................................................81.6企业文化..................................................................92.产品描述.............................................................................................................................................112.1绿宝第一代田间系列产品....................................................112.3生产与研发................................................................172.4生产管理..................................................................193.市场分析.............................................................................................................................................213.1市场大环境...............................................................213.3所属行业市场现状.........................................................213.4市场定位.................................................................233.5目标市场.................................................................233.6需求分析.................................................................243.6市场潜力预测.............................................................263.7综合效益分析..........................................................................................................................274.竞争分析.............................................................................................................................................294.1竞争现状..................................................................294.2SWOT分析.................................................................294.3技术优势.................................................................304.3资源优势.................................................................314.4波特五力分析.............................................................314.5潜在竞争者分析............................................................