活动会议的策划与组织EventManagement课程目标：了解成功组织一场活动会议需要考虑的流程和内容通过对不同类型活动会议案例的学习，逐步掌握策划组织的要点全面提升活动会议策划和组织的水平授课时间：7课时课程大纲：第一单元活动会议策划组织的流程项目筹划——项目策划书项目实施：经费管理、时间管理、场地管理、项目团队的管理、媒体宣传、后勤物流支持项目评估：评估途径、撰写评估报告第二单元活动会议策划组织指南（每种类型活动均结合实际案例给出具体模板和针对性的细节要旨。）公司年会-某《财富》500强企业中国公司年会新品上市会-雀巢新品上市推广会（即经销商订货会）新闻发布会-某全球知名FMCG公司新闻发布会开幕典礼-某外资银行上海办事处开业典礼招待酒会-XX公司鸡尾酒会研讨会-外滩源保护与开发国际研讨会展览会-奥林巴斯大型全国十三城巡展活动LearningObjectivesUnderstandthenecessaryprocessandcontentfororganizationstoholdasuccessfulmeetingoreventMasterkeypointsofasuccessfulmeetingoreventthroughdifferentcasestudiesoneventmanagementImprovecapabilitytomanageandruneventsProgramLength:7hoursModulesataGlanceModule1ProcessofEventManagementProjectdesign–proposalProjectimplementation–expensemanagement,timemanagement,venuemanagement,projectteammanagement,mediaandpromotion,logisticsupportProjectevaluation–evaluationprocess,evaluationreportModule2GuideforEventManagement(Eachtypeofeventwillhaveacaseanalysistoidentifythecorrectmodelanddetailsguide)Annualconference–aFortune500company’sannualconferenceNewproductlaunch–Nestlenewproductlaunch(foradistributor’sorderpurchaseconference)Pressconference–aglobalwell-knownFMCGcompany’spressconferenceOpeningceremony–aninternationalbank’sShanghaibranch’sopeningceremonyCocktailparty–acompany’scocktailpartyResearchseminar–TheBundProtectionandDevelopmentInternationalForumExhibition–Olympus13-citiesroadshowexhibition学员感言ParticipantFeedback讲师分享的多个活动策划方案很好，希望能有更多的时间去模拟练习这些策划和组织的方法。Whenyouareoldandgreyandfullofsleep,Andnoddingbythefire,takedownthisbook,Andslowlyread,anddreamofthesoftlookYoureyeshadonce,andoftheirshadowsdeep;Howmanylovedyourmomentsofgladgrace,Andlovedyourbeautywithlovefalseortrue,Butonemanlovedthepilgrimsoulinyou,Andlovedthesorrowsofyourchangingface;Andbendingdownbesidetheglowingbars,Murmur,alittlesadly,howlovefledAndpaceduponthemountainsoverheadAndhidhisfaceamidacrowdofstars.ThefurthestdistanceintheworldIsnotbetweenlifeanddeathButwhenIstandinfrontofyouYetyoudon'tknowthatIloveyou.ThefurthestdistanceintheworldIsnotwhenIstandinfrontofyouYetyoucan'tseemyloveButwhenundoubtedlyknowingthelovefrombothYetcannotbetogether.ThefurthestdistanceintheworldIsnotbeingapartwhilebeinginloveButwhenIplainlycannotresisttheyearningYetpretendingyouhaveneverbeeninmyheart.ThefurthestdistanceintheworldIsnotstrugglingagainstthetidesButusingone'sindifferentheartTodiganuncrossableriverFortheonewholovesyou.倚窗远眺，目光目光尽处必有一座山，那影影绰绰的黛绿色的影，是春天的颜色。周遭流岚升腾，没露出那真实的面孔。面对那流转的薄雾，我会幻想，那里有一个世外桃源。在天阶夜色凉如水的夏夜，我会静静地，静静地，等待一场流星雨的来临…许下一个愿望，不乞求去实现，至少，曾经，有那么一刻，我那还未枯萎的，青春的，诗意的心，在我最美的年华里，同星空做了一次灵魂的交流…秋日里，阳光并不刺眼，天空是一碧如洗的蓝，点缀着飘逸的流云。偶尔，一片飞舞的落叶，会飘到我的窗前。斑驳的印迹里，携刻着深秋的颜色。在一个落雪的晨，这纷纷扬扬的雪，飘落着一如千年前的洁白。窗外，是未被污染的银白色世界。我会去迎接，这人间的圣洁。在这流转的岁月里，有着流转的四季，还有一颗流转的心，亘古不变的心。