ChinesebrandofwarfromthetheWanglao激trademarkdisputeShenzhenProviewdisputewithApple,theexistingGuangzhouPharmaceuticalGroup,andDavidTaoGroupWanglao激trademarkdisputefirst,IbelievesuchcontroversyontheChinesemarketinthefuturemoreandmoreratherthanless.Thisarenottalkingaboutlegalandnon-problem,buttheimportanceofbrandmarketingandAnalysisfromthesearguments.Rightunderestimatethevalueofintangibleassetssuchastrademarks,patents,ordoesnotrecognizeChinesemarketillsthathindertheinnovationcapabilityofChineseenterprises,butalsothebreedinggroundforalargenumberofspeculativethinking.“Wangbattleisboundtotheenterpriseplayamilestoneinthehistoryofthebranddevelopment.Welookatthepositivesignificanceofthisdebate:1,thevalueofthebrandtoberecognized.CoupledwithindisputableessentiallyisthetrademarkbrandequityasthecoredisputeofownershipdebateinitselfprovesthatthebrandhasaveryhighvalueforthefutureforChineseenterprisesto---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---developtheirownbrand.protectthebrandhasplayedaconsiderableroleofwarningifyouwalkontothemarket,youwillfindtheinfringementofothers‘brandintheChinesemarketphenomenonisstillnotuncommon,thecaseshouldbesaidthatthosewhoviolateothers’brandknockedthealarm.2,thecostofthebrandspeculationishuge,thereisalwaysaconsiderablenumberofbusinessownersdonotwanttheirowntocreatethebrandinourmarket,alwaysthinkingaboutthespeculation,playingthe“edgeball”,preciselybecauseofthislowtortcostsbrandoperation,leadingtotheplightofthegrowthofChinesebrands.likethisalwaysneedalifebuoyinordertoswim,neverreallyestablishedastrongbrandcompetitivenessinamarketeconomy.theconclusionofthecaseisnotwhatIwanttotalkaboutthekeyregardlessoftheoutcomeofthebrandisapricetopay.Inotherwords:WhenChineseentrepreneursbelievethat“TheskywillnotfallXianbing”Chinesebranditbepossibletomature.Frommarketingcompetitivestrategytolookattherespectivegainsandlosses:1,GuangzhouPharmaceuticalThecaseappearstoGuangzhouPharmaceuticalwin,butpublicawareness---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---andbrandoperationpointofview,GuangzhouPharmaceuticalinfactmixed,obtained:(1)torecovertheWanglao激trademarkrights,accesstoafairlylargeamountofintangibleassets,(2case,thewidedrugcanborrowtheWanglao激fameintotheherbalteaindustry,accesstoindustrialdevelopment,greatlyreducingthetimeanddifficultyoftheindustrytocultivateLossof:(Oneinthewholecontroversy,makingthestatusofWongLoKat“authenticherbaltea”shaken,notunifiedpublicawarenessofGuangzhouPharmaceutical,brandcompetition,arbitrationorthecourtsonbehalfoftheexecutivepowersofjudgment,buthowaffectconsumers’judgments,theconclusionoftheAuthorityaloneisnotenough,inthewholeprocess,GuangzhouPharmaceuticalinadditiontorelyingonlegalproceedings,establishandprotecttheeyesofconsumers,“WongLoKat”productmarketingcommunicationstrategymethodandseentoomuchaction.comparedtothe“JDB”actioninthemarket,includingtherapidchangesintheadvertisingslogan,maydiscounttheindustryorconsumerconfidenceinthe“WongLoKat”brand.establishGuangzhou---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---Pharmaceuticalgoodpublicimageappearstofatigue,istorelyonadministrativeandlegalmethodsratherthanthemarket.(2nomatterwhoshouldcompensatewhomforthefutureoftheherbalteamarket,onlyaveryminorissues,seizeaminorproblem,whileignoringthefutureconsequences...