Combat:Howtododouble11SMScopywritingdesign?FreePaperDownloadCenterNews:GotoNovemberyourphoneisnotalreadyfilledwithtwo-elevenmessages,storeoperationsastextmessageswhenyouaredesigninghowthemessagewillbecrazydesigndouble11,nearlythirtythousandorsosellers?BillionsofSMS,theaverageshouldbenolessthantenpercustomerphonetextmessages,howtoallowuserstorememberyou,howtogetyourmessagetostandoutandcreategreatervalue?Shouldsendtextmessages?howtosend?MilletLeiJun,founderoncesaid:‘Thekeyisnotviralmarketingchannels,andinthecontentsofthe’double11marketingisultimatelyamarketingandcontenttoplaytobesuccessful,isinseparablefromthecontentofthiscriticalpoint,theelection.forpeoplewhohavefoundwayswhilealsosayingdialogue,whichisinlinewithyourmarketingcontenttotheuser’stasteandbrandpositioning,marketingeffectivenesscanreallyplay.Sohowtogetyourmessagecontentreallyplayadual111effect?First:Dual11messagetypecontainswhat?1,themarketingmessage:containsdouble11preheating,wake,caring,doubleelevendaymarketingSMS2,theservicemessage:containsdouble11daypaymentremindersorders,shippingreminder,delayeddeliveryreminders,remindersshipmentsandordersarrivereminderbasicwillpayeachsellerinvolved.Second:SMSdesigndetailsInfact,SMSgraspthemainpointsofwhicharenotsodifficultafterthefirstlookatthedetailsofthedesignisthenextmessage:concise,tothepoint,notesentwords,popularwords,precisetransmissionevokememories,customervariableinformation,specialoffers,urgentsenseofvisualmessages(numbers,symbols),sendtheselectedchannel,mainlyoutfromthesepointstoconsiderfurtherstepstooptimizethecontentofmessages.Asacopywriternoviceorfirstdesignmessage,ifyoureallycannotwriteagoodtextcontenttoitinaccordancewiththeconventionalgo!Conventionalor2writtenmessagescangenerallyfollowthisformat:nickname+marketingtheme+Time+promotion+point+storelocationsignatureExample:Dear温新文,two11largepro-openit,theday11.11%offshippingshopthereiphone6​​sendOh!wenxinwen.tmall.com[certainflagshipstore],youcanopenyourphonefacie,infact,manymarketingmessagesaretofollowthisprinciple,ofcourse,youwanttoattracttheuser’sattention,improveconversionratesandthenrelyonthisroiSMSiscertainlynotattractthekindsofcustomers,thenhowfortheuser’shabitsdesignedtomeettheuser’sSMScopyit?Third,thedual11SMStextmessagesandpersonalizedcontentmining1,basedonthethemeandsellingMiningContentThefirstisthetypeofactivity,thisiswhatactivities?Whatisthethemeoftheevent?Isthethemeasourmarketingcontentpointspread?Forthepurposesofdouble11anddouble11itselfisthebiggesttheme,andthenaddthedouble11officialprovisionofasellingpoint,forexample:halfofshipping,aswellasonthebasisofyourowndesigninhalfofthesellingpoints,3sweepstakesfreesinglegifts,coupons,etc.Sothethemeandsellingabove,wecandigoutthekeywordsare:double11%off,raffle,gifts,envelopes,coupons,limitededition,brandgroup,spike,snapping,etc.,whichisthecontentofthemessagewhereyoucanhighlightasellingpointtoattractcustomers.Preheatthemostimportantthingisthatwhatcustomersdowantourcustomerstodothedouble11beforetheactionis:?Collection,addtocart,sharing,watchingredenvelopes,notethecoupons,soremembertocopytextmessagestoremindcustomersoftheseacts.Referencemessage:‘Oldfriend,bigpromotionalmost,tosendyoufiftyyuancashcoupon,double11tobuypajamaspleasebringyourfriendsandfamilytomyhome!Aijiexifs.tmall.com[AijieXiflagshipstore].’‘Fundouble11,20receivefreeenvelop...