Combat:LetuslookatTaobaostorefourmonthsonhowtobreakthroughtheonemillionturnoverResearchpapersDownloadnews:children’sclothingindustryhaveaclearproductpositioning,seasonalactivitiesdonotmeanyoudonotdoactivitiespublicityandpromotionexpenses,youcandouble-elevenstorebreakonemillion,twotwelveovertakedoubleelevenperformance.ThisisashopbytheendofAugustlastyeartheshops,thoughthenewstore,buttakingadvantageofthepreviousyear‘double-October’and‘DoubleTwelve’excellentsituation,onlyashortperiodoffourmonths,from9shops7000turnoverofthemonth,toOctoberof7.8Wturnover,andtheninNovemberof72Wturnover,thelastinDecembermillionmark,rushed132WturnovercomparedwithSeptember,turnedexactly190times!Howwecanmakethenewstoreturnoverimproved1rapidly?Here’swhatourshopmethodsofoperationdesignedit!First,storelocatorShopearly,shopbygettinggoodsmanufacturers,factoriesproducetheirowntwo-prongedapproachtoreduceinventoryrisk,ofcourse,theprocesswillhaveasmallmarginmoneydoesnotflow,coupledwithincreasingcompetitiononTaobao,theshophasjuststartedwhatispopulardoesnot,describedaslackofprogressdifficult.Afterin-depthreflectionandexploration,theprimaryproblemsolvingorientationshop,shopotherwisebedifficulttopickup.Thenviewcubedatabynearlyayear,children’sclothingcategoryeruptedindustrytrend,withitsownshopsclearpositioning.Sellwhatproducts.AcrowdpositioningLookthroughthedatatoseethatthecrowdismainlyfocusedonwomen,butalsointhe25-34yearsagegrouparemorewidespreadconsumptioncapacityishigh,andanalyzehighdrawcrowdstobuychildren’s2clothingaccountedforthefollowingtwopossibilities:(1)teacher(becauseitisintheschooltobuyalargequantity,goodqualitybabyshoppingsecondchanceishigh)(2)Parents(retailoriented,fancyproductqualityandwordofmouthpublicity,etc.)Somarketingpositioning,storemustbeabletoimpressthe‘parent’content‘teacher’desiretobuy.2,productpositioningWecanseethroughthecubedatapantssuitsaccountedfor12.62percentmarketshareof12.6percent,alsoalargeproportion.Becauseitisimmediatelytransferredtotheautumnandwinter,sotheinitialpositioningproductsflagshippants,theotherasanauxiliarypush.3,PriceAnalysisCombinedwiththedataonthemap,becauseitistheirownfactoryoutlets,withgreatercostcontrol,sowechosethehighestnumberoftransactionsselectedpricerange.Beginningflagshipmodelsfallandwintermodels3warmingup.AndpresentedasmallgiftstoreopeningpraisebackNow,etc.,toincreasetheprobabilityofturnover.Second,thepromotionofstoreoperations1,9monthslate,‘Re’openedClearpositioningoftheshop,wedecidedtodoa‘newstoreopenings’activities,andtheeffectsofthisdrive,wemadethefollowingarrangements:(1)Storeallproductsshippingsettings,(2)shopdecoration:homeposters,eventcollectionpage,andcookoneachbaby’sassociationdetailspage,(3)trainpromotionplan,planstoopenfourplus800wordswhilepromoting.Sincethelatebegantoadjust,besomesmallshopseffect,buttrafficandconversionsstillfurtherstrengthenedagain.2,10PromotionStrategiesBycubedata,wecanunderstandthatpantsareinsidethetop-sellingcategorieswintermodels,sowestartedinOctober,willaddRongkuasamajorpromotioncategory.4Bypre-testing,andobservationoftheentiredatastore,theshop’sconversionrateisstillrelativelystable.ConsidercomingsoondualXIpromote,wanttotrytoincreasepromotionefforts,butiftheblindoverallincrease,therewillberisk-theconversionratedecreasedduetoincreasedtrafficflowsoincreasetheprecisionisthekey.!Comprehensivedrainagepaymor...