CastingChinesebrandsneedtotaptheirownadvantageChinesemedicineenterpriseshowtoforgetheirownuniquebrandtobrandandpromoteproductmarketingadvantage,andultimatelyimprovetheirpositionandinfluenceintheindustryisaquestionworthexploring.Recently,HenanLingRuiPharmaceuticalCo.farmproductmanager,saidinaninterviewwithreporters,theadvantageofstartingfrommedicine,digtheirownadvantages,theestablishmentoftheindustry’suniqueculturalformsofcommunication,theoreticalinnovationsystemandcausemarketingmodeispharmaceuticalcompaniestoestablishtheirownbrandsinaneffectiveway.Disseminationofculturalorientation‘IslocatedinthehometownofNanyanginHenanYiShengWanxiPharmaceuticalCo.,Ltd.tobuildJhong激ngbrand,usingJhong激ngbyside,makingJhong激ngnamedrugs.’WuYanbingthatthecompanywillJhong激ngcombinecultureandcorporateculture,bytheMedicalculturaldisseminationofcorporatevalues,thoughtpatternsandbehavior,isspreadthroughculturalpositioning,establish---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---theirownbrandofclassiccase.WuYanbingsaid,theEasternHanDynastyfamousphysician,ZhangZhong激ng,witha‘FebrileDiseases’establisheddiagnosisandtreatmentprinciplesarethebasicprinciplesofclinicalmedicine,isthesoulofmedicine.ItsinfluenceonChineseculturethatpeoplecanmeetorexceedtheheight.ZhangZhong激ngisunique.HenanWanxiPharmaceuticalCo.,Ltd.willJhong激ngregisteredtrademarkisunique,cannotbecopied.ThecompanywillbrandproductsandJhong激ngharmonytogethertoformcompaniesandJhong激nginseparablelinkbetweencultureandpromotethespreadofhigh-endcorporateculture.InnovationTCMtheoryListing9kindsofpatentdrugs,coreproductsTongxinluoselectedNationalEssentialDrugsList,sixpatentdrugsintothe2009versionofthenationalmedicalinsurancecatalog.Inrecentyears,Shi激azhuangYilingPharmaceuticalCo.,Ltd.ininnovativeresearchanddevelopmentundertheguidanceofcollateraldiseasetheoryseriesfeaturespatentmedicine,formedagroupofpatentedproducts,marketdominanceisveryprominent.WuYanbingsaidcastingenterprisesthroughinnovativebrandTCMtheory,---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---Shi激azhuangYilingPharmaceuticalCo.,Ltd.CoreProductsselectedforthenationalessentialdruglist,themarketshareirreplaceable;entireproductgroupcorrelationdeepandinterdependenceininnovationtheorybasedonthedominantspeciesfromonedrivenbyavarietyofspeciestypicalofcommondevelopment.DevelopmentofpublicutilitiesStepGrouphasdevelopedintoapharmaceuticalindustries,whileinvolvedinhigh-techindustry,healthindustryandmanyotherfields,diversificationofindustrialclusters.ItspharmaceuticalsectorstepPharmaceuticalDivisioninthecountry,anumber,anumberofproductionenterprises,cross-salesnetworkcoveringthewholecountry15,000hospitalsand130,000retailpharmacies.Meanwhile,thecompanyalsoorganized‘shapingtheChineseHeart-WesternRegioncardiovascularhealthcareplan’inordertoexpanditsinfluencetoestablishpublicwelfare.‘Stepgroupformedathree-dimensionalbusinessmodel,withflexiblevariabilitycharacteristics,sonotonlycanreadilycopewithvariousproblemsanddifficultiesinoperationandintegratedterminalnetworkresources,expertacademicresources,governmentresources,---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---abundantnaturalresources,integrationofadvantageousresources,canachieve1+1》2results.‘WuYanbinganalyzed.Toachievecross-bordermarketing‘Chineseindustrysuccessfullyachievedatypicalrepresentativecross-borderoperationsYunnanbaiyao,implementsalsoselldrugstomakemoneythansellingtoothpasteobjectiveswhichsecretliesinthecompanyimplementedastrategicbrandextensionstrategy.’WuYanbingtoldreporters,accordingtorelevantdataOnlythefirstthreequartersof2012Yunnanbaiyaotoothpasteincomereached1.2billion,anincreaseofabout40%.Estimatedannualrevenueofover1.6billionyuanYunnanbaiyaotoothpaste.Inaddition,Yunnanbaiyaostillonthefieldtodigoutalargenumberofnewbusinessgrowth,suchasraisingYuanqingshampoo,showergelandonethousandmasksandothercottage.InWuYanbingview,science-basedenvironmentalanalysis,thecorrectchoiceofareasdiversificationstrategy,theestablishmentandcontrolwithastrongcohesivecorporateculture,andconstantlyenhancethecorecompetitivenessofenterpriseschoosetoadaptthemanagementoftheimplementationofdiversificationstrategyistoachievecross-border---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---marketing,castinganindispensableelementofitsownbrand.---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---