Analysis:TheessenceofSecretmicro-channelmarketingbidResearchpapersDownloadNews:topicwearediscussingtodayisnowmorefiremicro-channelmarketing,manypeopledoubtthemicro-channelcanalsocomparesellersdoIsuspectthatsometimeago,butafewdaysagoImetafriendontheInternetthroughmicroletterdobid?day,dozensoforders,sotheysharedhisexperienceswithme,Iimmediatelyunderstoodhowtooperate,hesaid,afterreadingthisarticleandexecuted,atleastmakeyourincomedoubled.Firstpoint:theuseofmicro-channelmarketingorpublicplatformtodototakepersonalmicro-channelmarketing?Lookslikealotofpeoplethinkthatthepowerofthebigpublicplatform,butinfactisnotthecase,thefirstmicro-channelpublicplatformgivesthefeelingofadvertising,nooneflavor,itisdifficulttoachievecommunicationwithcustomers,thenIwillsharetipsmicro-channelcommunication.personalaccountisunreasonable,personalaccountgivestheimpressionthat1arealperson,wecanseehishead,thesameasthepresenceofourfriends,customersIdidnotcontradiction,althoughthemicro-channelmulti-functionpublicplatform,butthesefunctionsifnotestablishedinthecommunication,theturnoverratewouldnotgoup.mighthaveafriendwhowouldsaymicro-channelpublicplatformmassahindividualscanonlypublish200,bulkmicro-channelpublicplatformisactuallyverylittleRepliesNumber,believetheyhavefeelings,Isubscribetohundredsofmicro-channelpublicplatformthatheisalmostnotread.Thesecondpoint:thepersonalaccountofhowmicro-channelsellersdo?1ProductselectioniscriticalInfactthemicro-channelisnowsellingmorefireproductsoftenmassconsumergoods,andclothing,aswellascosmetics,luxurygoods,bags,belts,lighters,watches,andotherdirectmarketingcategory.Whychoosethiskindofproducts?1broadaudience,whichoftenisamicro-channelcustomerclassificationisnotveryclear,isnotthesamepointsasthebidisveryclear,somoresuitableformass2consumergoods,ifyouselltheexcavatoronthemicro-channel,thenitisnoteasy.2.Suchproductsareoftenhigh-marginproducts,suchastheoneIsawawatchis298yuan,inwhichmicro-channelsales,infact,thewholesalepriceisonlyaboutninedollars,sothistypeofproductprofitabilityisrelativelyhigh,soTheseproductsarealsokey.2veryimportantaudienceForexample,youaresellingaluxury,thenyourcustomerbasemoreoftenthannotstudents,butabitofmoneyforwhite-collarworkers,orsmallbusinessowners,andsoon,ifyouaresellingtraining,thenyoucanaddamicro-channelcrowdinsidethecircleontraining,Wheretofindthesepeople,thelatterwillbeexplainedindetail.3ThemostimportantnumberofcustomersAfewdaysagoIaskedmyfriendthatasamicro-channel,howmanyfriendsdoyouhave,hesaid,itscaredme,thereare10,000peoplewhohavenotupdatedmycircleoffriends,theequivalentofcovering10,000people,theequivalentofcirculationofamagazinemanytimesstrongerthantheblogBigV.sincethisistherealmediaah..Sothefirstthingyouwanttomicro-channelsellers3ofFriendsofnotlessthanonethousandpeople,howtomakeyourmicro-channelFriendsdoublingthenumberoffastahInfact,thesimplestwayistowork:forgroupswithothers,toletotherspullyouin,youpullpeopleintothegroup,thiseffectcanbethefastestI’veevertriedtouseTaobaowhichsellmicro-channeladdfriendssoftware,buttheeffectisverypoor.nomanualplusfast,sothatwealsodonotchargetheeffortit.groupsareoftenthebesthand.Communicatemicro-channelcircleoffriends4Mostcustomersarenotthefirsttimeyousawonadeal,oftentimesyouwillseetheimportance,thisiscalledanchoringeffectinpsychologyatsuchtime,ifyouarenotpregnant,shoppingstreets,maybeahalf-dayPregnantwomenc...