Analysis:DSPanddigitaladvertisingeraofbigdata(ResearchpapersDownloadnews)isnotabigdatabigdata,butnotalotofrawdataforbigdataapplicationsthemosturgentneedsoftheadvertisingindustry,the“demandsideplatform”ThiseraofITsystems,thegeneraltrendisdownregardlessofsubversionoldandnewmediaadvertisinglineofbusiness.Theeraofbigdatadigitaladvertisingiswhat?EveryoneknowshowtheInternetischangingthemedia,andthemediacontentmobilityisnotsodifficulttounderstand,butforthemediabusinessmodelsevolve,butlittleknowninmostpeople’sminds,fromtheInternettothemobileInternetadvertisingadvertising,andmostoriginalnewspaperadvertisementstoopenawindow,thereisnotmuchdifference.Butthatisnotthecase.Allmediacontentintheoriginalisdigitized,whenpresentedtothereaderthroughthewebsite,advertising,publishingmethodsandmonitoringmethodsarealso1digitized,whichbroughttheadvertisingindustrytoputineffectarevolutionassessment-thisisknowntoeveryone.ButthenthisdigitalrevolutiontotheITindustryatremendousopportunity,andtheyhavethusinterveneandtransformtheadvertisingindustry-whichconsumersrelativelyfaraway,andevenmanyadvertisersmaynotfigureoutwhatitwasmatter.Initially,theInternetmediasetuptheirownwebadvertisingandsellingtheirown,whileadvertisersthroughadvertisinglinksontheadditionalmonitoringcodetostatisticsadvertisingeffectiveness-thisstageisnotbigdataITservicescompanyandwhathappened.Afteranumberofmedium-sizedInternetmediawillnotselladvertisingspaces,totheadvertisingagencybusiness,whilesuchadvertisingagency,butalsoforthethousandsofsmallersitesNagaoAgentAdvertisement.TheseadslocationisactuallyWebcontentisscatteredresources,so,inordertomanagetheseadvertisingresources,andbeabletooptimizetheseresourcestrading,ITcompaniescomeupwithjustthemanagementoftheInternetcontentdistributionandtransaction2systemofprocedures.Suchsystemshavemanydifferentinternallogicandalgorithms,alsocameintoalotoftongue-twistingacronym.Broadlyspeaking,GoogleAdSenseadvertisingcontentthatcanbeusedasadistributionsystem.BasedonthisthroughITsystemstoserveadsandmonitoringdatabusinessmodel,suddenlyprosperouscountryaftertheyear2007onwards,“precisionmarketing”hot.Seeminglyinscrutable,infact,themainbusinessistoownsoftwaredevelopmentteamhasdoneaWEBpageuniversalcontentdistributionsystemsandcookie-baseddatacollectionsystem,andthenengagedintwobusinesses:First,theadvertisingagencytosellthesoftware,orseveredependencyadvertisingcompanies,twoaredirectlyfromtheadvertiseroradvertisingagencyputouttherepullingthroughtheirownsystemtopublishadvertisements.Strictlyspeaking,thenumberofdevelopersengagedinprecisionmarketing,theirhandsfragmentarydataisfragmented,tosayhowaccurate,infact,nottomention,butmustadmitthatinthosedaysthebudstageforthecurrentaddataservicesandinthefuturetheInternetadvertisingindustryhaslaida3foundation.Thesecontent-basedITproductsreleasedinthelateryearsoftheInternetadvertisingindustryevolvedintothepopularSSP-Chinesecalled“supply-sideplatform.”SSPcanbeunderstoodashavingavarietyofserver-sideandclient-sidesoftware,advertisingdepartmentcanusethequickandfreetheirclientstobuymediaresources,andreal-timeadvertisingexecutive,andInternetmediaandsitescanalsousethequicksaleofitsclientsownidleadvertising,ofcourse,therearemanydifferentadvertisingdatasystemswillaccessSSP,youdonothavelisted.In2010to2012thisperiod,thedomesticInternetadvertisingbasicallyformingathree-levelbusine...