Combat:micro-channelplayershowtomakemoney?FreePaperDownloadCenterNews:Accessthemicro-channel,then?Manyplayevenbeyondtheexpectationsofmicroletter.Cafecanaccessmicrotrust?‘Youcomeintoourcoffeeshop,lookingforaloveseattositdownwiththetwo-dimensionalcodescanningmicroletteronthetablecanbeasinglepointofentryinterface,selectunderyourfavoritecoffeeandrefreshmentssinglepayment,andthenwaitforthewaiterroom.‘BeastGardenCoffeefounderHuangFengputhispositionastheinfluxofpeoplecoffeecafeInternetgenes,hetoldreporters,throughmicro-letter,hewasoperatingthecoffeeshopwithacompletelydifferentway.‘Customerspointmeal,weareabletoseethebackgroundinformationonthecustomerpriortoconsumption,ifregisteredmemberstosendourwaitercoffeewhenyoucandirectlycallthecustomer’slastname:Wang,thisisyouwantalatte;Ifthenew1customer,thebackgroundwillpromptthewaitertodosomethingornottothepast‘care,’‘HuangFengsaid.Injustoneyear,thebeasthasbeenextendedtothreegardenstore,thebackgroundhasmorethan100,000fansdata,30%oftherevenueispaidtothemicro-channel.Basedonthisbackground,HuangFengvariousattempts:Twomonthsago,allwenttothestoretotheconsumer,butitdidnotcomethismonth,customerssendfreepizzacoupons(costmorethantendollars),theresultsobtainedprettygoodrateofreturn,nearlyhundreddollarsoffthepricealone.‘Ourfansbackstagenooneisfake,aretheirownscanningthelocalnewspaperwiththelargestcirculationamountofreadingthanwearenowabiggerpush,sometimesIwasthinking:Wecannotfailtomakecoffeemoney?Canyoudrinkcoffeefreeofit?‘HuangFengsaid.Parkingcanaccessmicrotrust?吴怡婷isMarketingDirectorofXiamenBranchExtensionCommunicationsTechnologyCo.,Ltd.,BranchExtensionistobuildontheworkdonebymicro-channel2‘smartparking’solution.‘Youopenthevehicleintotheparkinglot,noneedtotakethecardorthetickets,thecameraautomaticallycapturelicenseplatenumbertoidentifyautomaticallyafterenteringthegate,thenthemicro-channelwilltellyouwherefreeparking.Afterstoppingthecar,microletterwillbesentshopping,eating,watchingmoviesconsumerinformationandcouponsforyou,afterconsumptionbytwo-dimensionalcodescanningonsmallticketparkingticketcanredeemtheremainingpaymentofparkingfeescanalsobepaidthroughthemicrochannel.Andyouneverhavetoworryaboutlookingforlessthanacar,becausethemicro-channelwilltellyouthebestroutetotakethecar.‘WuYitingtoldthe’ChinaEconomicWeekly.‘‘Butthisthingisbigonsound,infact,thecostisnothighparkingbuildingrenovationintotwomodes:oneisthebasisforthetransformationofthemainentranceisatransformation,micro-channelpayparkingfees,parkingandnavigation,youonlyneedtensofthousandsofblocksmoney;..Ifthedepthofthetransformationoftheyard,whichisseveralhundred3thousanddollarsitcostforshoppingmalls,hotelsandotherinfrastructureoffice,itisactuallyaverysmallinvestment,‘吴怡婷said.Parkingisnottheonlyadvantageoftheconvenienceofcustomersmicroletter,merchantscanalsobecomeaplatformforcustomerinformationmanagement.‘Forexample,canoftencometostoptheconsumptionofcustomerdevelopmentforVIPcustomers,customerconsumptioninformationforhimtopushtargetedpromotions.’WuYitingsaid.Micro-channelcanconnectbusinessesandconsumers?‘Ifyouwanttorepairthehouseofanairconditioner,thistimeoftenneedtoplay400customerservicecall,wewillarrangeasalesstafftoyourhome,checkthefault,afterinspectionfoundthatthereisapartofaproblem,butthemaintenancestaffdidnottakethisparts,sohecanonlysay:Igobacktovisittomorrowtogiveyou...