Analysis:Taobao,microletter,liveinsellersdifferences?ResearchpapersDownloadNews:TodayIhavetoansweralotofpeoplehaveaskedbeforebutIdonotknowhowtoanswer.Taobaosellerswithamicro-channelsellers,livesellersdifferenceintheendiswhat?Justchangethechannel?Idonotparticularlyhaveexperienceonthismattersellers.Butsellerstooimportantnow,moreandmorepeoplejointheranksofsellers,whetheritisbeforetheTaobaoshop,orderivative,andnowtherednetelectricitysupplier.Dotheseelectronicbusinessmethodsarethesame?Taobaopowerfulpeopledoderivative,netredwillcertainlydoyou?Sellersofdifferentchannelsintheendwhatisthedifference?Today,wewouldliketoanswerthisquestion.Taobao:trafficisthekeyManypeopleknownowTaobaodifficult,andexpensive,wanttodobetterthantherealcostofthelineislow.why?Becausethetrafficisveryexpensive.Taobao1dividendflowhascompletelypassed.Taobaoshoppingpeopleshoppingmotiveisveryclear,thatis,goodsorlookingforpotentialbuyers.Sohowdoyoumakeyourproductassoonaspossibleintotheuser’sfieldofvisionit?Itwouldneedtobuyallkindsofexposure,allowinguserstoseeyou,especiallywhentheuserentersakeyword,youcanbestandinginthefrontoftheproduct,otherwisethebasicgame.Oncewiththeflow,aftertheuserenterstheproducthomepage,youwillprobablyfirstglancestoredecorationsituation,especiallyifthestoredecorationLOW,theuseralmoststraightaway.TooLOWstoredecorationandmake‘fake’impressionhooks.TrytousephysicalHDbigpicture,andthenextractafewsellingpoints,tomaketheirproductsmorepersuasive.Butstoredecorationisnottheuserismostconcernedabout,aftertheuserentersthestore,soonpulledthebottomofthepagetoseewhatyourproductreviewsYes.Putitbettermyselfarenotused,theuserwillseeotherusersrealevaluationofthisproduct.Multipleusersreviews,blueprintandmoreuserevaluationmentionedinthissmallgiftwillbeforproduct2reviewsandmoreextrapoints.Therefore,afterthesaleofthecommodity,butalsotrytoguidetheusertoasinglesun.WeproposedtoopenTaobaoshopfriends,totheuserwhenshipped,plusitsownprivatemicrosignal(specificallytakeamicrosignal,ratherthanmicro-channelpublicaccount).Allowinguserstofocusontheirownmicro-channel,whatistheuseoftheproductcanbedirectlyaskedbythemicro-letter,andthensharewiththeirproductimages,givinguserslittleincentiveorsendredenvelopesofcashandthelike,sothatuserswillnotbeobjectionable.Thenmorethanusualcircleoffriendsinthemicro-channelmicro-channelblueprintordoingactivities,sothatyoucanspendmoneyonTaobaodisposableflowintothecommunity.Note,donotgivetheuserbulkmicro-channelmessageOh,quietlymadecircleoffriendslike.Microletter:ContentisthekeyManypeoplecannotgoafterTaobaofoughtinderivativemarkets.Thegeneralpracticeistofindalotofpeopleturntheirtwo-dimensionalcode,andthenbegantosellers.Butthisalsodidnotlastlong.Inthecoldstart3phase,relyingonfriendstoforwardwhatispossible,butthismodelcannotbesustained.Friendswillnotalwayshelpyoutosendfriends.Indoingmicrolettersocializingelectricitysupplierthemostimportantthingiswhat?WeChatandTaobaohaveahugedifference.Taobaoallpeoplearenotthemotivationproblem,becausetheirmotiveistobuybuybuy.Butpeoplearenotsomicro-channel,micro-channelisasocialplatform.Inthemicro-letterfirstreactionisthatthismanisasocialplatform,acontentplatform.Nooneregisteredletterinordertobuyamicromicro’sgoods.Therefore,inthemicro-channelsellerspriorityistogiveusersashoppingscene.Allowinguserstoevokebuybuybuymentality,thismentalityofhowtoarouseit?Thatistheconten...