ChineseherbalteabrandcryandlaughWhenWanglao激feellonely,asinglelargedancinginthemiddleofthestage,thefreedom,thepeopleintheindustryalsoworriedWanglao激beenalonewith,itwillhavedepressionandeventuallydepressionanddied.Becausetheonlycompetitiontotheindustryfullofactivity,toimprovethelevelofmanagementandmarketing,managementlevelandtechnicalinnovationcapabilitywilleventuallybiggerandbiggerpieceofcakeoftheindustryasawhole,soastopromotetheprogressoftheindustryasawhole,andthusthesub-categoryofeternalyouth,PepsiandCoca-Cola,BMWandMercedes-Benz,UnileverandProcterGamble,andviceversa,willexacerbatetheloyaltyofthepeopleofthissub-categoryandforgottentheextent.WongLoKat,aformerregionallocalbrandstothered-hotnationalbrands;from1.8billionin2002toover180millionin2011,netprofitofmorethanmorethan30billion,andevenoncebeyondCoca-Cola(cannedinsalesinChina,whatanationalbrandisworthmorethanprideandprideWanglao激successishowmuchworthexploring,theoriginal---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---efficacyWanglao激doheatdehumidification,butinaccordancewiththefunctionalitytosell,IamafraidyouwillnotwanttoheattoWetbuycansofsoftdrinkstodrink,donotmeettheconsumerpsychology,thesicktoseekmedicalattention,abouttheoriginsandbackgroundofthispoint,andCoca-Cola,Coca-Colawasborncoughmedicineonlytastesgood,butlaterwhenthedrinkstobuynooneconcernedaboutitsefficacy,thepurchaseisa“cooltohaveyourown”consumerpsychology.A“fearofangry,drinkWongLoKat”theadscompletelyWanglao激changethebackgroundofthebirthclearreallywhattodoandwhatnottodo.Itssuccess:Anaccuratemarketpositioning,categorybreakdownHerbalteaeverycategoryeffectivelydirectcompetitionwithcarbonateddrinks,teadrinks,fruitdrinks,waterandmilkdrinks,whiletheWanglao激fromattendingtotheeffectivenessofpreventionandturned,asalsoXiao,alsolost,whilethephraseadlimititsextension,atbest,isafunctionalbeverage,canbeseenfromthetheTVadsWanglao激on,afraidlitfromeatinghotpot,tostayuplatetoKsong,constantlylookingafraidlitormaycauseonthefirelifebehavior,gradually---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---gototheexpansionofitssalespsychologyrange,tothelater“auspiciousmoment,WongLoKat”,advertisinglastdecorateda“afraidtogetangry,drinkWongLoKat”,whatCoca-Colatosellthe,beverageordessertorfunction,notthebrandandculture,tosurveyconsumers,whyareyougoingtosellCoca-Cola?answerisnottoquenchtheirthirst,alotofpeopletheansweriseveryonebuyafeeling,thoughnowwiththeimprovementofpeople’shealthawarenessdrinkcarbonateddrinksbadforyourhealth,buthavelittleimpactonCoca-Cola’sbrandiswhatthebrandisnamed,packaging,labeling,advertisingandculture,asystemengineering.StrongTVterminaladvertisingAslongasyouturnontheTV,regardlessofCCTVorTVrepeatedlykeptvirtuallyinyourbraintoimplanttheconceptof“I’mafraidtogetangry,drinkWongLoKat”,thisyear,theJDBwidedrugwinssubbattle,Apriladvertisingto$400million,thehorrendousbombardmentdidnotwanttodestroy,toleaveatraceintheconsumer’smind,havebeenenough.---本文于网络,仅供参考,勿照抄,如有侵权请联系删除---