BaiduPostBarandSBSTelevisionCooperation:toacceleratethecommercializationofFreePaperDownloadCenterNews:Wheneveryoneinthecircleoffriendstalkingaboutmicro-channelad,postedittosay,huh.27JuntigersniffedonlookersBaiduPostBarandKorea’sSBStelevisionco-signingceremony.But......SBSWhois?Traditionalirrigationpostedithowtomakemoney?Itisalsofun?HowimportantSBSTV?Halfayearago,‘Koreanpowder’BaiduhadSMEntertainmentinKoreaandEXO-Msignedthecompanyownedallthemusiccopyrightcontentandpasteitoperationalcooperation,andnowonceagainincollaborationwithSouthKoreantelevisionstationSBS,itseemsreasonable.Yes,thatbyvirtueoftheChineseversionof‘RunningMan’toachieveprofitabilitythattelevisionstations.Havetosay,has‘comefromthestarsyou’‘Pinocchio,’‘heirs’and‘RunningMan’andmanyotherwell-knownpopularIP’sSBS1Television,isindeedworthyofanysocialplatformfortheobject.SouthKoreanTVstationSBSwasfoundedin1990,currentlyhas13ofitssubsidiarycompanies,overthepastyeartoforeignoutputofmorethan$100millionofthecontent.ROKinformationprovidedshowsaninterestingphenomenoninJapanandSouthKorearelationsarenotveryharmonioussituation,JapanesecompaniesincooperationwithSBStelevisionreached24,whiletheROKrelationsisprettygood,somanyChineseyoungaudience,Koreanprogramissopopulartoday,ChineseenterprisestocooperatewithSBStelevisiononlyeight.Inresponse,SouthKoreahasonlyreluctantlysaid,someofthepopularartssuchas‘RunningMan’canonlyenterthroughthepurchaseofnewmediarightsvideosites,TVrightsisbecauseoftheimpactoftheregulatoryenvironmentandstruggling.Duetopasteitinthetopic-centricinteractionmodel,andmicroblogginglettertotheindividual-centeredmodelhugedifference,whichalsomakesthesubjectpropertySBStelevisionstrongerhanddonothavemuchchoice.WhileBaidusidedidnotconsider2himselftoopreferKorean,butcooperationwithSouthKoreacontentproducersoftimes,itisnotabadthingtopasteit.Comparedtotheproductinvolvedinthetopic,thetopicofentertainment,afterall,lowercost,easiertopics,whileHanpowdercangreatlyincreasethesocialplatformactivity,andtrytouseasa‘commercial’opportunity-thisisposteditrecentlykeen‘fanmarketing’indispensableelement.Realizablepasteitslow,butprettymuchthepatternFacedwiththemediaonthe‘micro-channelcommercialization’ofthequestion,WangZhan,vicepresidentofBaidu,saidmicro-channeltofeedthestream-basedformsofadvertising,pasteitin2014begantotrytodoit,andalsomadeaO2Oconcert.Infact,thecurrentBATthreesocialplatform,themicro-channelisabout470millionlivemonth,posteditabout300millionusers,about170millionWeibo,whichhasinrecentyearsbeguntotrycommercialrealization.ShawnWang,Baiduvicepresidentthatsaid:.‘BaiduPostBarfromthestart,particularlycontentproducerstocooperatewithenterpriseplatformlastJulytotapthebusinessvalueofsocialnetworkingplatforms,’Ifthe3theoryofsupermembershipfees,feedstreamadvertisingsurroundingthesale,O2Oconcert,hastimeenterprise-levelcooperationprogram,pasteitindeedOhmicrobelieved.Butinterestingly,thethreemajorsocialplatformsareinthepasttwoyearsbegantocommercializepace,onthispointofviewit’sattachedtothecommercialnodeandnotbackward,butonsectionsofthegenerationtime,themicro-channel(2011)veryfastpaceofcommercialization,andmicroblogging(2009)followedandpostedit(in2003)theslowest,thatintheeventthereisnotransitionfromPCtomobileterminalsexploration,pasteitinthecommercializationofthesemaybemoreaggressive.PostBarandenterprisecollaborati...