Analysis:netredhotphenomenonanumberoffactorsandtrendsResearchpapersDownloadNews:Rednetworkinyoureyesisnotthecasein:awlface,bigeyes,prettyclothesMito,flowsisterwhocomes,anditstenmillionfanstospendamillionflowofliquidity......Ifyouhavetoexplaintheterm,thenetisthenetworkRedsredshort.Thisgrouphasafeature:usingtheInternetplatformfortheaccumulationofpopularity,andthusobtainpopularpublicconcern.Rednetworkisnotanewword,sheisalmostaccompaniedbythedevelopmentofthebirthoftheInternet,isdividedintothefollowingphases:1.0TextAge:representativesareriffraffTsai,Annie,etc.2.0ImageAge:representativesareSisterLotus,thebeastbeast,dryLulu3.0V-Times:representativesaresharpbrother,leavingafewhands,ChenKun,etc.4.0VideoAge:representativestoZhangXi,ZhangDayi,papisauce1Infact,theoriginalaim,thenetworkRedsessence,istoshapethepersonificationnetrawcontent,withself-imageofastrongnetworkspreadofpowerandinfluence.Theunderlyinglogicbehinditisweb-basedcontentplatformproduction,dissemination,thenewoperationmodeofconsumption.‘2016ChinaRedNPCelectricitysupplierdatareport’showsthat23-28year-old‘newcareerhumanity’isthenetwork’smainredshopconsumergroups,accountingfor49%ofthenumberofconsumption,inadditionto95after,00afteraccountingforconsumption17%ofthegrouptotal.Geographicaldistribution,Beijing,Shanghai,Hangzhouhasbecomethemostamenabletonetredthreecities,second-tiercitieslikefanstobuyhalfofthenetredshopmerchandise,suchasSichuan,Hubeiandotherinlandprovinces,thenetredalsosoughtafteramongthebest.Sowhythephenomenonofrednetworkinthisdayandagebecomesabnormalhot?Ithinkthereareseveralfactors:(A)theincreasinglyfiercecompetitionprovidesthe2soiltosurvive.ForTaobaosellers,thetraditionalmarketingapproachistodiscountpromotions,dovoteheavilySEOsearchengineoptimization,butitobviouslycannotmeetthecurrentneedsofthesmallsellers.Electricitysupplierbonusperiodhasexpired,theflowmoreandmoreexpensive,thesellerisnotonlythefaceoftensofmillionsofbusinesscompetition,producthomogeneity,therearemoreandmoredemandingusers.(B)thecosttotheconsumerfromtheconsumerrecognition.Taobao,representedbytheelectronicbusinessplatformisessentiallyaparityconsumption,cost-effectivesalesoflarge,lowcostsubmergedinonebillionintheSKU.Netrealizableredchannelisthemainelectricitysupplier,byshowingrecognizedbyconsumerslifestyles,lifescenes,causingfanstogetrecognitionorders.Rednetworkeconomyisessentiallyasocialshoppingguide,shoppingguidecontent,liketheseandgetpeoplelikethisaudiencepurchasedbythecontentoftheshow.(C)attheoutletofmassconsumptiontopersonal3consumptionera.Consumersdonotlikeconvergenceproducts,moreinclinedtobuytoreflecttheirownfeelings,expresstheiremotions,tomeettheirownhearttopursue,especiallytomeetthedreamtoexploretheproduct,ratherthanjustmeetthebasicneedsofthepopularproducts.Migrationisbehindtheuserneedstobeahigherlevelofconsumergoodsandthepursuitofuniversalsatisfy(massconsumption)after(personalconsumption)evolution.Producttodayhasenoughabundance,andyoucouldbuy,aftertheuseofbasicneedsaremet,theevolutionofconsumerdemandtopursue,toevolveintoaquest,andprefertobeabletoownpersonality,andtheirownaesthetic,andtheirlonging,andhisscenesinwhich,andtheirpursuitofmatchingproducts.(Iv)netredowntalentandeffort.Papisaucesharphumor,theplayactingdescentperformanceskills,paytensofsecondsbehindwonderfulshortvideoclipofvideocapture,modifylinesbrains,scenarioplanningisu...