Analysis:Thelogicbehindasecrete-mailmarketingResearchpapersDownloadNews:Ayearago,Hugocontactwithanetworkofindependentstationsseller,monthlyturnovercanreachhundredsofthousandsofdollars,butcarefulstudyfoundthatthereisstillalotofcustomersdonotjustaddtheshoppingcartandpaymentorders.Facedwiththisproblem,thepersoninchargeofthesiteoperator,hasbeentransformedbyaseconde-mailmarketing,well,savetensofthousandsofdollarspermonthabandonedshoppingcartloss.Speakingmailmarketing,manybusinessesstilloperatingakeymasscoveringmassusers,simpleandcrude.Wearealsoconsumers,andultimatelyhowthetreatmentoftheseadsisobvious.E-mailmarketingtocometoplaysuchanapproachshouldnotbecolored,emailmarketingexpertsfromtheNetherlands‘Webpower’inaconversationwithHugo’snetwork,openedaseriesoflogicalsecretbehindthesuccessofe-mailmarketing.1Asecretemailmarketinglogic:LiftingComplexpurchaseManyelectricitysupplierssellershavethismisunderstandingthatcanbringalotofpushgoodconversions.Butinfactthebeste-mailmarketingapplicationscenarios,ontheonehandistoenhancetheconversionofabandonedshoppingcart,ontheotherhandistoenhancethere-purchase.Oncethewarstartedpromotional,advertisingthatbymail,bye-mailthecontentsofspecialplanningtodrivecustomerstobuyahomeappliancesuppliermutualrivalrycompetitionpiece.WebpowerofficialtoldHugonetwork,lowcost,stable,theapplianceiscompetingtoselecte-mailmarketingasanimportantreasonforthecomplextoenhancetheshoppingchannel.Theultimategoalofemailmarketingistoletcustomerscontinuetopurchasemultiplexing.EmailmarketinglogicSecrettwo:CustomerManagementWebpowerpersonincharge,initiallywhentheelectricitysupplierforthemassuserinformationdoes2notknowwhen,especiallynewcustomersvisitingforthefirsttime,electricityprovidersthingtodoistopushamoderateconsultativemailfornewuserstoregisterasownmembership.Andevengotmymembershipdata,theelectricitysupplierisnotenoughunderstanding.Thistimeweneedtostarttheprocessofpanninglayers:First,severalroundsofextensivemailpush,datawillchangesignificantly,someuserstoopenhigher,somewithlittleornoopen,wherebytheusercandivideapreliminarylevel,activeusersandinactiveusers.Thesecondstep,theusercanpushanactivee-mailmarketingisverydiversecontent,includingpromotional,interactivefestival,new,andsoon.Inactiveusersorintheactivationemailmainlythroughtitleorothersettingsattractopen.Thethirdstep,sustainedattentionactiveusers,activeuserstocollecte-mailresponsetoactiveuserintothesiteaftertheclick,browse,purchasebehaviordata,enoughinformationtohelpelectricityproviderstoanalyzewhatusersneed,likewhat,pushinghimtothepersonalityofmail.Advertisinginthemassintheocean,tothison-demandpersonalizede-mailopenratesand3conversionismuchhigherthanwidenet-likee-mailmarketing.Personalizationisthetrend,basedonexperienceWebpower,followedbycommercialenterprisestoopene-mailmarketing,washingandprecipitationdatahavesometimetodopersonalizedmarketing,andthisprocessisalsofrequentcustomerinteractionmanagementandmaintenanceprocess,couldpromotesustainedcomplexpurchase.EmailmarketinglogicSecretthree:PersonalizedIntelligentCommercialenterprisescanputtheirownwebsitesandemailmarketingplatformsuchWebpowerbundledtogether.Webpowercaneitheraccepttheinstruction,accordingtotheneedsofcommercialenterprises,matchingdataanalysis,customizedpersonalizedmessagespushedtousers,canalsoprovidemonitoringreports,theelectricitysuppliertodevelopamoreoptimizedemailmarketingstrategy.Thatisbulke-mailmarketinghasbeenakeytotheevolutionfromtheoriginaltotoday’sintelligentautomaticpersonalizationpush,wecansolvealotofefficiency.However,Webpowerremindthepersonincharge,adjustand4optimizeemailmarketingstrategy,externaldatatointernaldatacomprehensivewebsiteande-mailmarketingplatformtounifytherulingwasmorescientificanalysis.EmailmarketinglogicSecret4:saveabandonedOrderForabandonedshoppingcart,attherighttime,suchasanodetothecustomerwithin48hoursofmessagedrivenagain,theeffectwillbeverygood.Fromthebasicpaymentremindermessagestotheuserinthehistoryofbehavioronyoursiteautomaticallytriggeracustomizedmessage,Webpowermailmarketingplatformcando.Forexample,whentheuserforalongstayinaproductpagebutultimatelynoorders,canreleasethesitetocapturetheinstructionstothetrackafterWebpoweremailmarketingplatform,emailmarketingplatformwillbeintegratedintheproductinformationaswellasthestrengthofamorediscountshasdevelopeda‘temptation’topushmessagestotheuser,sotheuser’shardnottobeattractedandtransformed.(Source:HugoNetworkcompile:)5
