ActivatebrandtopromotebusinessdevelopmentforceBrandasacompany’smostvaluableasset,notonlyliesinitsabilityforenterprisestowinagoodreputationandrespect,moreimportantly,itcandirectlypromotebusinessgrowth-Ibelieveeverybusinessownersaresincerelyhopethattheirbrandcancausesoughtaftermarket,andbecomethecustomerstobuytheirproductsandservices,adecisiveforce,whilethepowerisintheInterbrandbrandvaluationsystemofthreeimportantaspects:Brandforce(RoleofBrand.putitbluntly,isthebrandtothecustomerinfluencepurchasingdecisions.Actually,whenpeoplesayacompany’sproducts,‘regardedasasign,’themeaningbehindthephrasereviewsandoftenmeansthatabrandbegantohavetheabilitytoinfluencepurchasingdecisionsstrength,andeventoproducepremium,sothatconsumerswillingtopayanextrasomemoneytobuy.Thebrandpurchasedecisionaboutwhethertoproducepower,notsimplywithlowvisibilitycanbeexplained,althoughmanydomesticenterprisesarestillcaughtupin‘recognition1thatbrand’myth,butwesimplycomparethemarket,‘ChinaFamoustrademark‘brandswithinternationalbrandsforcesize,willbeabletotellthecontradiction.Interbrandthroughlong-termstudyfoundthatthestrengthofbranding,toagreaterextentdependsonabusinessenterprisecompetitionmodeladoptedwithoutRelyingentirelyonthesizeoftheinputbrandingwhenacompany’sbusinessmodeltendstoputtheirproductsandservicesascompetitorslike(homogeneityandthechoicetocompeteonprice,brandforcebecomesnegligible,contraryIfthisenterprisebusinessmodelchosentobrandasthefirst,willoperatetheuniqueemotionalvalueandthecorebrandexperienceasacompetitiveadvantage,theroleofbrandingonthestaggering.ThisexplainswhytheChinesebrandingeneral,theroleofbrandforceisalwayslowerthangallopingglobalinternationalbrand,becausemanyChinesebrandownersandmanagersstilldonothaveenoughcouragetocompletelyabandonpricecompetitionmodel,whichdoesnothaveenoughexperienceandconfidencetobrandintangiblevalueofthebuilding.Ofcourse,itmustbesaid,brandingisnot2availableineachcategoryhavethesameinfluence.Generallyspeaking,acategoryofproductsorservices,themoresimilarcommodities(commodity,suchasriceorbullion,brandforceislower,Andthemoreapproximateluxury,suchasperfume,thenhigher,butthisisnotthegeneralrulecannotbechallenged,withinthescopeofourglobalbusiness,therearemanycompetingmodelsthroughtheirownadjustment,successfulbreakthroughcategorylimitsofbrandingexamplesinwhichIntelisacaseoftheindustrytalkedaboutIntelasacentralprocessorcomputerrelatedproductsmanufacturer,isnotwillingtosimplyasbrandcomputermanufacturerssuppliersrole,butactivelywanttobreaktheshacklesoftheindustrialchain,directlyaffectingtheterminalconsumerchoicethroughthe‘IntelInside’brandefforts,IntelhasmanagedtoconvincetheendusertoaccepttheuniquevalueofIntelprocessors,makingitanaturalchoicebrandofcomputer.AndweknowStarbucksand85Cisanotherexampleof85Ccoffeeifyoutried,youwouldagreethattheydocoffeequalityisgood,butthepriceisjustaStarbuckscoffee,1/4,however,thispriceadvantageanddidnotlet3Starbuckscustomersfaithlesstoward85C,Starbucks’businessisstillbooming.amongthewondersofnatureisStarbuckseffectivelyactivateitsbrandforce,shapingtheextraordinarypsychologicalvalue,andthenwonastaggeringpremium.Evenatalevel,notjustthecustomerstobuyacupofcoffee,isthebrandbringspsychologicalsatisfactionaswellasself-imagerecognition.contrast,85?C,althoughabletoprovideexcellentcoffeeandbakedgoods,buthumbleonactivatedbrand,solackofbranding...