Analysis:YahoowanttobreakupMicrosofttobuilditsownsearchwilleasilyletgoyet?(ResearchpapersDownloadAP)YahooandMicrosoftsignedin2009a10-yearsearchpartnershipagreement,butthecooperationwasnothappy.TechblogRe/coderecentlypublishedarticlesaidthatthepartnershiphasfailedtobringtheexpectedYahoohelpthelatter’sperformancethusaffected.CEOMeyerwantstochange,quitcooperationforsometime,shewasactivelyinvolvedinthesearchonceagainbuilditsownbusiness,focusingonsituationalsearchforitems,butMicrosoftwilleasilyLetYahootoleave?Thefollowingarethemaincontentsofthearticle:InMicrosoftCEOwasappointedshortlyafterSatyaNadella(SatyaNadella)hasbeenYahooCEOMarissaMayer(MarissaMayer)visit.TheyarelocatedattheMicrosoftheadquartersinSeattleareametduringtheformerGoogleexecutivesapparentlybasedontheirownexperiencetoalotofrecommendationsonimprovingMicrosoft’sNadellainternalculture.1Severalinformedsources,theybasicallycordialandfriendlymeeting,inadditiontotalkingaboutsearchadvertisingisnothappyandtechnicalcooperationbetweenMicrosoftandYahoowhen.MeyerseekchangeforsometimeandshecommunicatedtoNadellabasicinformationsaidthistimewithitsconsistent-Yahoowantstoquitassoonaspossiblecooperation.CooperationfailedtobringhelpFromtherecentdata,forYahooisindeedquitsoonerthebettercooperation.AccordingtocomScore,inFebruary,Yahoo’sU.S.searchvolumeeffectivelydrop14percentyearonyear,Microsoft’ssearchisup7%(leadingthemarketTheGooglealsoshoweddecline,butthedeclinewasonly3%).Analystsestimatethatthefirstquarterofthisyear,GoogleandMicrosoftwillachievegrowth,whileYahoowillcontinuetodecline6%share,YahoofromJanuary’s10.4%dropto10.3percent-afterafewmonthsithasbeenindecline.Thecompany’sresultswereaffectedthereby.AccordancewithU.S.generallyacceptedaccountingprinciples(GAAP)basis,2013revenuesfromYahoo’ssearchbusinessfor$1.74billion,down8%comparedto22012’s$1.89billion,aftersubtractingtrafficacquisitioncostsThefigureis$1.69billion,comparedwith$1.61billionin2012littlechanged.Giventhecurrentdownwardtrendinthefirstquarter,Yahoo’sresultscouldsufferasetback,unlessCFOKenGoldman(KenGoldman)capableofdishingoutsomeeffectivecost-savingprogram,orinvestmentappreciationinChinaandJapan,orisMicrosoftandYahoocanincreaserevenuepersearch,butinfact,since2009thetwosidesreachedacooperationhasbeenunderperforminginthisregard.Accordingtoa10-yearcooperationagreement,MicrosoftwillberequiredfortheYahoosearchengineprovidessearchtechnologyandsearchadvertisingtechnology.Essentially,signedtheagreementmeansthatYahoogiveupanyambitionsinthesearchindustryhasbecomeanimportantmemberof.AlthoughYahootechnicallyimproved,butalsogainedsomemarginandotherpayments,butinfactitistiedhimselfinakeyareainafailuretohelpitspartnerstoachieverevenuegrowthofthebody,andthatitisMeyerrevitalizethecorebusinessprocessesneed3something.BuilditsownsearchTherefore,sheactivelyengagedinthesearchagainbuilditsownbusiness,specializinginthefieldofcontextsearchandtherapiddevelopmentofthemobileindustryandpromisingherafewhandsatfullspeedsearchprojects,includingalgorithmsandsearchwerefocusedonFastBreakandCurveballadvertisingprojects.BothprojectshavemorethanYahoo’stopexecutivestoparticipate,includingseniorvicepresidentofsearchproductsLaurieMann(LaurieMann),seniorvicepresident,seniorvicepresidentofmobileandemergingproductsAdamKhan(AdamCahan)andplatformJieRossiter(JayRossiter).UnderMeyer’sleadership,Yahoo’s...