AboutOntheemotionalblendofmodernpackagingAbstract:Withthedevelopmentofmarketdiversification,thereisgrowingemphasisonthespiritualsatisfactionofthepurchasedgoods.Topromotemodernproductpackagingtomeetthepsychologicalneedsofpeople,notjustmonotonousfunctionalism.Here,withemotionsofthemodernpackagingdesignacclaimed.Whenpeoplewalkedintothespiritofspendingtime,consumerswillfeelmovedtothepackagingofgoods,andthuscreateagoodimpressiononthepackaging,giverisetofeelingsotherthanvisual,peopleinsightintoaconceptofhealthconditions.Inthiscase,onlythepackagingfunctionstoattractpeople’sattentionisnotenough,youalsoneedtoguideconsumerstopurchasearousedthedesiretomeetpeople’saesthetictaste,peoplegetmorefromthebenefitspackage.Keywords:packagingdesign,emotion,ideas1AmanifestationofemotionalpackagingUndertheageofideasinthepackaging,packagingisoftenreflectedintheemotionalblend:artstylepackaging,packagingnationalization,user-friendlypackagingdesign,packagingmaterials,naturalization,etc..1artpackagingdesignPastthemainfocusonqualitycompetitioninthemarket,thebusinessfocusonthetechnicalandfunctionalpackaging.Today,increasinglyaffluentmateriallife,thepursuitofhighartisticqualityoflife,meetavarietyofemotionalneeds,ratherartistic,aestheticpackagingshapesbecomepurchasemerchandisepreferred.geometricdesignrulespackage,thearraydoesnotexistontheshelvesofthevisualimpactandcompetitiveness,ratherthantherulecontainerexhibitiononthecounter,toattractconsumersfromdifferentangles,andthatconsumerthosewhohaveunlimitedassociation,evengivenvalueofemotional,psychologicalexperience,aestheticenjoyment.‘Evian2005’isacontainerofmineral-basedpackagingdesign,shapedesignastheimageofaniceberg,breakingthe2traditionalmineralwaterPackagingshape,formastrongsenseofthemomentdrewattentiontotheconsumerproducttasteandqualityoftheassociation,wasindeedabeyondimagination,evokefeelingsofpersonalizedpackagingdesign.(2)packagingdesignNationalizationCommoditypackagingdesigncannotonlyexpressbutnohumantouch,thisdesignisjustalabelsignwithanationalmeanpersonalitywaspackedfullofcharmintheChinesemarketinrecentyears,China’swineindustryfora‘revolution’,packaginganddecorationshowreturntraditionalstyle,suchas‘alcoholic’winepackaginginthecountryhasbeenabletocometotheforeanumberofwine,inadditiontotheadvantagesofthequalityoftheproductitself,itsdesignintothetraditionalnationalsentimentisanimportantfactor.Itusesceramicbottle,linen,hempropecombination,coupledwiththechicandadrunkardtitlecalligraphyhefoundsacksoffreehandinkpainting,tothepackagingintothefeelingsofvitality,especiallytheapproachableimageoftheproduct.visible,suchasblindtowine3packagingdesignimitationwine,thereisnovitality,onlytoconveytherealemotions,willwinconsumers.Meanwhile,therichnationalsentimentofthepackaging,becauseconceptoftheethnicdifferencesinpsychologicalandshowdifferentcharacteristics,suchasItaliandesignwithelegantandromanticatmosphere,theGermanpackagingdesignhasarigorous,rationalstyling,Japanesedesignwithsmart,innovative,thinandfullofhumantouchfeaturesexquisiteJapanesepackagingsymboliclanguage,avividmanifestationofitstraditionalculture,traditionalandflexibleusethemtoarousepeople’semotionsinJapanusingtraditionalJapanesesakepackagedsymboliclanguage,simpleandrigorousdesign,reflectingJapan’sneat,detailednationalculture.3user-friendlypackagingdesignPackagingstructurecanbringgoodprot...