Analysis:InternetTCLwayofsalvation,whysodisorganized?(ResearchpapersDownloadnews)mentionedTCLbrand,manypeoplefirstthinkofwouldbeTV,mobilephones,airconditionersandotherconsumerelectronics.Admittedlyinthepast10years,TCLisindeedasuccessfulconsumerelectronicsbrand,itsmanufacturingprocess,quality,reputation,etc.canevenbecomparablewithinternationallyrenownedSony,Panasonic.Andinhishistoryofthepast30years,hehasdoneThreemagnificentturnout,atthispoint,IadmirethismanLiDongsheng.However,whenthestopandcarefullytastethisbusiness,youwillfindthathissuccessmaybeduetofactorsthatera,andnowmostChineseenterprisesarestillwalkingthisroute,thatblindpriceguideinthealreadycheap,bloodylowendofthemarket,butalsowiththemeanstofighttothebitterpricewar,whichinitselfisa‘deadend’istheproducthomogeneitysorrow.belongwiththeTCLasconsumerelectronicsbrandSamsung,butithasanotherso-called‘theoryof1sashimi‘thinking,suchthinkingisconsideredhigh-valuelow-valuesashimisoonbecomedryfish,popularunderstandingisthat’nooneIhave,Ihavegifted,giftedpeopleInew‘,whichisSamsungproductsThefundamentalreasonwhytheratioofdomestictosell.Truthwhoknoweverything,butbeingabletoimplementafewmore?TCLatleasthedidnotrealizethistruth,hewasstillstuckinthe‘HardwareTradepoor’thinking,maybeLiDongshenghashisowndifficultiesit.TCLHowever,thisdilemmakindsofbonesvalues,tosomeextentactuallydragTCL,TCLenteredtheletastrangepredicament,itsprofitsgraduallydilutedenoughtoverifythisstatement,especiallyintheInternetTV,Internetphoneandother‘Internet’consumerelectronicsbrandpopulartoday,thepaceofprogressTCLhasbecomemoreheavy.becausetheseso-called‘Internet’brandofconsumerelectronicshardwareiscompletelynotprofitdirectlyhitTCL’skey(itssubversion).SamsungR&Dcompaniessuchimportancecompared,TCLisnotverygreatimportancetoresearchanddevelopment,whichrelymainlyon‘HardwareTrade2poor’profitableitisanindisputablefact,butthisdoesnotoccurwhenagroupof‘hardwaretradepoor’earningsInternetspoiler,reallyhurttheTCLroots.ThekeyisthattheseshowstoppermostchoosethisleveloffoundryFoxconn,TCLitsproductionqualityandinferiorfactoriesinotherwords,theseso-calledconsumerelectronicsindustryshowstopper,TCLissuchastirby‘hardwaretradepoor‘profitableconsumerelectronicsbrandBureau.Patientsdeemedtomusic,its50-inch4KLCDTVaslongas2,999yuan,accordingtoTCLpastchannelstrategypointofview,ifTCLalsosoldatthisprice,netofchannelsrebate,slottingallowances,advertisingandothermarketingexpensesislikelytolosemoney.Plainly,thatisnotsellingTCLInternetconsumerelectronicsbrandsatthisprice.Whentheproducthomogeneity(evenmorefeaturesInternetConsumerElectronics),thepricedifferenceistoolarge,thefoolknowsthatconsumerswillchoosecheaperbrandsthatInternetconsumerelectronicsbrand,whichmakesconsumerelectronicsthathavebeenbrilliantlittlegiantTCLwhattodo.3BesidesSamsung,Sonyandotherinternationalbrandcompetition,therearetheseso-calledInternetthreatsconsumerelectronicsbrands,theirsituationcanbedescribedasinternalandexternal.AccordingtoTCLMultimediaGroupAnnualReport2013showedthatyear-on-year,thecompanyfromprofittoloss,lossofHK$48million.towardsthesalvationofthelostroadFortunately,Mr.LihimselfisawareofthisandledtheTCLannouncedthestartofthetransitiontotheInternettheway,itconsidersthesignificanceofthetransitiontosnatchtheentranceandbusinessusers.ByLiDongshengplanning,TCLplanswithinfiveyearstobecomesmartTV,smartphone...