Applicationanddevelopmentofe-commerceinChinasinsuranceindustryprospectsspeciesPaperIntroduction:ReasonInsuranceInsuranceOverview1.1E-commerceande-businesstoproducethemaintypesofpeoplecommentedontheInternet:PeoplehavenochoicefortheInternet,notontheInternetislikenophone.Insuranceisthelowestlevelofinformationinthefinancialsectorandnewtechnologiesandequipmentcontentindustry,‘InternetBanking’,onlinestocktrading,onlineauctionpawnisnotuncommon.Fromapracticalpointofview,China’sinsurancecompaniesandregulatoryagenciesshouldpayattentiontothisnewmarketingmodel,oneofthefuturetrendsine-commerceandotheraspectsofresearch,ontheotherhandyouwanttoselectitemstopracticethejob.Keywords:e-commerce,insurance,marketingmodel1.Overview1.1InsuranceInsurancee-commercee-commercecausesandmajortypesofpeoplecommentedontheInternet:PeoplehavenochoicefortheInternet,---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---notontheInternetislikenophone.WiththerapiddevelopmentoftheInternet,e-commercebusinessmodelinthisnewglobalconcern.Althoughitisadisadvantagesafe,legal,technical,cost,andculturalaspects,buttensofthousandsofbusinessesorindividualusersofthenetworkoperatorsandtrendsintothesociallifeoftheenterpriseisirreversible,accordingtoCNNICstatistics,2004InDecember,atotalof9,400tenthousandChineseInternetusers;totheendof2008,China’sInternetpenetrationrateof22.6%ratioforthefirsttimemorethan21.9%oftheglobalaverage.Meanwhile,thenumberofInternetusersinChinareached298million,thenumberofbroadbandInternetusersreached270million,thestateCNdomainnamesreached13,572,000,threeindicatorscontinuestodominatetheworldnumberone.2008comparedwiththeuseofmobileInternetusershasmorethandoubledin2007,reaching117million,thenumberofblogusersto162million.GeometryhasahugenumberofInternetusersdoubled,isahugecustomerbase,althoughitcannotignoreitsexistence.Insuranceisthelowestlevelofinformationinthefinancialsectorandnewtechnologies---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---andequipmentcontentindustry,‘InternetBanking’,onlinestocktrading,onlineauctionpawnisnotuncommon.Theinsuranceindustryhaslongsticktothetraditionalphilosophyandbusinessmodel.Butinrecentyearsthissituationhaschangedquietly.Insurance1.2e-commercetomeetcustomerneeds.Withtheimprovementoflivingstandardsandconsumptionlevels,hugechangesinmarketconditionsoccurred.Intheconsumer-drivenbuyer’smarket,consumerswillbefacedwithmorechoices,thischangealsomakesthemodernconsumerpsychologythaninthepastshowingnewfeaturesandtrends.Intheincreasinglysophisticatedsocialdivisionoflaborandspecializationtrends,eventhoughinmanydailynecessities,purchase,mostconsumerslacksufficientexpertisetoidentifyandevaluatetheproduct,buttheyaretoobtaininformationrelatedtothecommodityandpsychologicalneedsofknowledgebuthasnotdisappeared,butgrowing.Paperreferencenetwork.Thisisbecausetheriskofconsumerpurchasesrisewithincreasedchoice,butalsoforone-way‘spoon-fed’tiredofmarketingcommunicationsandmistrust.---本文于网络，仅供参考，勿照抄，如有侵权请联系删除---Especiallyinthelong-termlifeinsuranceonthepurchaseofconsumerdurablesaclass,peopleexpecttobuyinsurancebyvisitingthedifferentwebsitesonyourcomputersearchofdifferentinsurancecompany’sproducts,pricing,comparisonbetweenvariousinsuranceproducts,themaximumfindthemostsuitableproduct.Consumerscanobtaininthecourseofa...