Analysis:microbloggingspreadtheinfluenceofpublicopinion(ResearchpapersDownloadNews)microbloggingsocialmediaasatypicalrepresentativefromtheU.S.Twitter,2007,enteredthedomestic.2009September,SinalaunchedSinaWeibo,afterTencent,Sohu,Neteaselaunchedtheirownmicrobloggingplatform,accordingtoCNNICInternetdevelopmentininformationanddynamic<<>>Thelateststatistics,asofDecember2012,China’smicro-blogusershasreached309million.microbloggingasthemostrapidandconvenientmedia,becauseofitslowthreshold,highlyinteractive,highstartingrate,networkmediafrequentlyforcefieldmicrobloggingfissiondisseminationofresultsofpublicopiniononthenetworkhaveagreatroleinpromoting.MicrobloggingintheopinionofthefermentationprocessplaysanimportantroleMicrobloggingadvantageofthespreadnotonlytobecomeanimportantsourceofpublicopinion,butalsoaffectedthepublicopinionthroughoutthefermentationprocessinthedevelopmentofgrowingmedia,micro1Bogaspeedtheirspread,andpromotepublicclimax,intheopinionoffermentationmaturity,microbloggingopinionleaderswaves,influencingpublicopiniontrends.relyonalargeuserbaseanduniquecustomerrelationship,microbloggingisincreasinglybecomingthenewmedialandscapecontinuestogrowininfluenceofmediaforms,anditsfissionpropagationcharacteristicsareconstantlyhighlightingtheinfluenceofpublicopinionmicrobloggingwhilealsoleadingthetransitionpointofpublicconcerninoursociety.First,theproliferationofmicro-Boga-speedmediatopromotepublicclimax.Microbloggingfusionblog,forumsandothermediaspreadcharacteristics,themainmanifestationsare:first,thespreadintheformoffragmentation,140wordsofcommunication,thelowerthreshold,convenient,second,communicationterminaldiversifiedmicrobloggingintegrateavarietyofclientstoachieveanytime,anywherecommunication,thirdly,informationstructurecrackchangeshaveforwardedmicroblogging,comments,concerns,andmanyotherfeatures,theformationoffissiontransmissionstructure,toachieverapiddisseminationofinformation.2Microbloggingnetworkcommunicationeffectisreflectedintheevolutionofpublicopinionintheprocess,ahottopicinthemicrobloggingplatformWeiboquicklyformedahugeamountannuallyforthepastthreeyearsthetopfivehotpubliceventonSinaWeiboandTencentmicrobloggingMicrobloggingfewstatistics,statisticsshowthatnearlythreeinfluentialpubliceventsarerelatedmicrobloggingseveralordersofmagnitudehigherthanonemillion.2010singleopinionfromthehighestnumberofincidentsrelatedmicrobloggingreachedmorethan200million,2011growtomorethan900million,in2012soaredtonearly70milliondirectly,theoverallupwardtrendinpublicopinion,thefermentationprocess,duetothespreadofmicro-Bodiversifiedforms,combinedwithusersthroughforums,blog,SNS,QQ,etc.reproducedtothemicro-Boplatforms,microblogginganddiffusioncapacityofpublicopinionoverothernetworkplatformmicrobloggingspreadquicklytoformalotofattentionanddiffusivity,combinedwiththespreadofthemainmicroblogginghugeindividualdifferencesinperceptionoftheevent,theformationofviewpointsandcollisions,allforces3convergetogethertopromotetheeventwarmingintopublicclimax.Relevantsurvey,morethanhalfinrecentyears,thedevelopmentofpubliceventsinboththeinterventionmicrobloggingwhichplayanimportantrolemicrobloggingmorethan30%ofeventsintheseevents,62%ofincidentswithinadayismicrobloggingexposure,theformationofpublichotspots.“7?23”EMUasanexample,theeveningof23July201120:38incidents,fourminutesafterfriendssentafirstmicro-blog,earli...