Combat:6latestemailmarketingstrategyResearchpapersDownloadNews:From2008and2010,marketersconstantlytrysomerarelyused,readilyavailable,orevenbizarretacticsfrom2012untilnow,marketersareneverbored,emailmarketingisstillisconstantlytestingandtrials.despiterepeatedattemptsnotwithoutbenefit,butIbelievemoremarketersneedtotrysomenewtactics,andnotjustconfinedtotheexistingframework.followingistheauthorinthelargeste-mailmarketingserviceproviderwebpowerpracticeinChinanowadays6summarizedthelatestemailmarketingstrategy,wewanttomarketersemailmarketingactivitiescarriedoutnewinspiration.AnInteractiveinvolvedinraisingstrategy:directmailresponse,diversificationmotivesSincesuchasclicking,open,interactiveparticipationindicatorscurrentlyhasanimpactonsendinganimportantpartoftheequation,sothemarketingstaffinadditiontofollowtheprevioussettingiteminthemailCTAbuttonsguidetheuseraction,youcanalsotrytoletusersreplytoamessage,toincrease1userparticipation,suchasthroughotheractivitiestogettheopportunitytoparticipateinsweepstakes,allowinguserstoreplytothethemeof“winning”message.Additionally,toprovideuserswithavarietyofmotives,suchasusing“Pleasehelpusimproveourproductdesign““Inordertoprovideyouwithabetteruserexperience““Yoursuggestionsareimportanttous“andothermoreadvancedmotivestospiritualrewardstoattractuserstoparticipate,ratherthanrelyentirelyontheprizestimulation.(2)providefortheexclusivebenefitsofactiveusersToacertaineventortimeperiodasthebasisforactiveuserse-mailexclusiveofferswaystogiveduringthisperiodcontinuedtoopeneachmessagetousersoruseractivitycoupons,discounts,freeshippingandotherincentives,whichisaraiseagoodwaytoparticipateinaninteractiveindex.Throughpublicity,thismethodcannotonlyrewardexistingactiveusers,stimulatingbuyagain,butalsowiththeMGM,socialsharing,etc.,tobringwordofmouthforthebrandbrandingeffect,whilethisisawaytogetnewusersandmakeitintoanovelwayofpermanentuser.23sharemessageswithESPrevenuesandconversiondataSincemostemailmarketingmarketingpersonneltocarryouttheultimategoalistomaximizerevenue,soastoopenandexaminethemessagesubjectandclickone-mailmarketingsuccessisbased,mayproducemisleadingresults.YetfewmarketerswillemailmarketingincomedatabacktheirESP,ESPcannotreallylearnthatemailmarketingresults.So,inordertooptimizeemailmarketingstrategyandimplementemailmarketingreturnoninvestment,itisbesttosharewithyourESPemailmarketingrevenuedata.4Userdataintegrationandanalysis:theestablishmentofeIDdigitalidentityfileBigdataenvironmentcontext,timelyandeffectiveintegrationandanalysisofuserdataisnecessary,accordingtostatistics,83%ofusersnowusethemailboxforlandingsite,e-mailmarketinghasaccumulatedalargenumberofuserattributesandbehavioraldata,thenthebusinessisfullandeffectiveuseThesedatado?webpowerChineseenterprisesintheareasthatgetavalide-mailaddressoftheuser,thebestforeverynew3usertoestablishasetbasedEmail,containsuserattributes,usersources,accesstimes,browsinghistoryandotherinformationeIDdigitalidentityfiletoeIDdigitalidentityattributesasuserdataanalysisanddifferentiateonthebasisofdifferenttypesofuserswithdifferentthemesandcontentpushmail,sendmailtoimproveaccuracyatthesametime,companiescanalsosetupe-mailmarketingadvantagesofbigdataanalysis,DevelopmentandapplicationoftheSMS,microblogging,lettersandothermarketingmethods,andinordertoachievelargedatasharingandmarketingresourcestomaximizetheeffect.5Subjectlineusingthemicroblogging“#”threadtagInthepastyear,inthemessagesubjectlineusingtheheart-shapedandstarssuchspecialcharactershavebecomewidespread,andsomemarketershavebeguntotrytouseinthesubjectlinemicrobloggingpoundsign(#)topiclabel,butPracticeHoweffectiveisit?AfterwebpowerChina,internaltestingandresearchshowsthatthisattempttoopenthemessageandclicklessaffected,buttheperformanceonsocialmediahasbeenmore4activeinthesubjectlinemicrobloggingpoundsign(#)label,theuserthroughsocialsharingbuttonstosharethetopicofsocialmedia,andwhenthemicro-Bofansfindrelatedorsimilartopicskeyword,brandmicrobloggingtopicwillbemorelikelytobefound,isconducivetothebrand’ssocialconcernsandexposure.Ifthereisanappropriateactivity,marketerscantrythismethod.6Confirmunsubscribepagedesigntechniques:providemailpreference,withmulti-channelYoumayloseasubscribers,butyoumayalsogetafanfollowersontheonehand,youcanunsubscribeconfirmationpagedesignedtocollectuser-unsubscribereasons,orprovidedetailedandspecificothermailpreferencetocollectuserinformation,optimizeandretainemailusers,allowinguserstocontinuetoreceivee-mail,ontheotherhand,anincreaseintheconfirmationpageunsubscribeotherpromotionalchannelsanddiscountincentivestopromotethroughotherchannelsunsubscribeusersinteractwiththebrandexperience,Inamulti-channelstrategytorestorewithusers.(text/Dr.Jason)56
