BrandsplaydigitalmarketingeasiestoftheseerrorsResearchpapersDownloadnews:twoweeksago,aseminar,abrandenterprisemarketexecutivestodiscusswithme,“socializingdigitalmarketingstrategy”,askedthisquestion:“Iknowthatmicro-channeluseful,butwehaveintheuseofmicro-Bo,alsoneedtoseparatetheenergyinthemicro-lettergatheralotofpeopletoenhanceourbrandcommunicationdo?“Internet,alotofpeopleinsidethecircle,ifyouheartheexecutivesoftheproblemsthatmayresultinshockchinfalltotheground,halffromeartoear,butthisistherealproblemfacingbrandswhensocializinghasbecomeamarketingdepartmenthadtoconsidertheinputdirection,themoresocial-orientedplatformappeared,hitawaveofbigdata,inwhichboththe“traditional”onlinemedia-portalandforumsiteseemstostillexistvalue,“moretraditional“meansofcommunication-suchastelevision,radio,media,printmediaoratour,arefacedwiththeso-called”O2O“pressuretoinnovate.Ifyouarejustatypicalinternetperson,youmaynot1needtoconsiderhowtoformaunifiedstrategyalltheseproblems,becausetheInternetisusedtodealwiththeproblemofpeoplefromapointbreak,andtheneatamarket,andbrandmarketingdepartmentsofenterprisesnotsofortunate,forthem,theintegrationofdigitalmarketingisa“forced”toconsidertheproposition-especiallywhenbusinessownershavefeltsomekindofdigitalmarketingtoolsbecomeatrend,itistofollowthestate’smarketingdepartmentwillbemoreeagertofindasolutiontothisproposition-evenwithsomeoftheconfusion.Inthispressure,brandsdigitalmarketingstrategyeasilyintotwotypicalerrors:theoldwayofthinkingtounderstandthenewdigitalmarketingplatform,resultinginanewdigitalmarketingplatformworknondescript,ortheblindpursuitofinnovation,ontheexistingplatforminsufficient,leadingtostillhaveahugecrowdviscousflowvalueandbothmarketingplatformscannotbefullyutilized.MistakesinstanceTakethebeginningofthearticlethatquestion,forexample,isanewplatformwiththeoldthinkingto2understandatypicalexample.MicrobloggingFarenfarfromitsmediapropertieshavebeenwidelyacceptedforthebrands.Gatheredfans,carryoutvariousmarketingactivities,completeavarietyofbrandingtasks,includingthecompletionofsomeforthebrandorproductresearch,allofthesepractices,becausealargenumberofcasesexist,andcaneffectivelystatisticalKPIdata,hasbecomea“socialmarketing”successstory,whichledmicro-channelinitiallyshownmarketingvalue,manybrandsinthemarketsector,fulluseoftheunderstandingtounderstandtheideaof​​microbloggingmicro-channel,becauseevensimplybecause“theyarethesocialplatform.”Sowewillsee,manybrandsofmicro-channelprojectbidding,theproposedbriefinthe“gatheredseveralfans”,“completedseveralfieldactivities”,“formanumberofforwardcomments”andotherrequirements,whichisnowhereinparticular“theformationofanumberofforwardcomments,”whichcastdoubtonthewrittenbriefofthemarketingdepartmentcolleaguesmightneverusedmicro-channel,oratleastneverseenanumberofmicro-channelpublic3whatitwaslikeback,whatfunctionscanbecompleted,hecouldjustputmicrobloggingbriefacopyover......Infact,micro-lettersfromthedateofbirth,itisapointtopointcommunicationtools,communicationtoolsasacoregroupofgenes,the“self-MediaProperties”envisionedtobeweakerthan“strongsocialplatform”scenario,andbecauseTencenttheproductdevelopmentprocessfeatureenhancesthebrandsuse,micro-channelplatformasearlyastheendof2012,ithasbeenclearlyinterpretedasapointertothe“enterprisefeaturesPlatform”and“SCRM(socializingcustomerrel...
