AMAZON公司的历史简介Amazon.isanAmericanelectronicmercepanybasedinSeattle,Washington.ItwasoneofthefirstmajorpaniestosellgoodsovertheInternet(Wikipedia,2004).AsafounderandCEOofAmazon.,JeffBezosisapioneerine-merce(Saunders,2001,pp.1-26).In1994,theearlyyearofthemainstreaminternet,JeffBezosfoundedAmazon..Atthemoment,hehadafar-sightintothegrowingofabusinessontheWeb,includingthepitfallsonthetrailtoprofitability(Saunders,2001,pp.1-26).Bezossawthepotentialoftheinternet;whilethelargestbrick-andmortarbookstoremightsellupwardsof200,000titles,anonlinebookstorecouldsellmanytimesmore(Wikipedia,2004).So,Bezosstartedhisaspiration,helaunchedAmazon.Inc.onWebinJune1995anditbeganserviceinthefollowingmonth.Thepanywasoriginallyincorporatedin1994inthestateofWashingtonandwasreincorporatedin1996inDelaware(Wikipedia,2004).Amazon.haditsinitialpublicoffering(Infinancialmarketterminology,IPOistheinitialsaleofthemonsharesofacorporationtothepublic)onMay15,1997,tradingontheNASDAQ(NationalAssociationofSecuritiesDealersAutomatedQuotations,theworld€sfirstelectronicstockmarket)stockexchangeunderthesymbolAMZN(Wikipedia,2004).123WhenAmazon.firstenteredthemarket,ithadnobigrivalsandtherewerenodominanttraditionalplayers.Thenumberonesupplier,BarnesNoble,hadonlyaboutone-tenthofmarketshareandnoonlinepresence(Saunders,2001,pp.1-26).Whiletherewasnowabevyofbooksellersonthenet,includingbookbehemoth,BarnesNobleandthesecondlargestbookseller,Borders,Amazon.stillhadtheadvantageofbeingtherefirst.ButasithadmovedintonewproductlineslikeCDs,videogames,petsupplies,putersoftware,electronics,andprovidesserviceslikeauctionsandgreetingcards,ithadfounditselfupagaisntdominantplayersintheirmarkets,eitheroffline,onlineorboth(Saunders,2001,pp.1-26).Inthestartof1999,Amazon.evolvedintothelargeste-tailerwiththe€world€swidestselection€?andinthemid-2001,Amazon.owned$19billionmarketvaluethroughcarryingoutitssagaciousinvestmentandpartnership,andalsoits---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---successfulbusinessstrategies(Saunders,2001,pp.1-26).€Whensomethingisgrowingthatfast,everysecondcounts€?,Bezossaid(Saunders,2001,pp.1-26).So,in1999,Amazon.investedinHomeGrocer.andDrugStore.toexpanditsmarketshare.Then,inasameyear,Amazon.partneredwithSotheby€stolaunchSothebys.amazon.,bringingauthenticatedartandcollectiblestopurchaseviaauction.In2001,itpartneredwithBorders.tosupportitssalesinitiative(Saunders,2001,pp.1-26).Now,AmazonalsoownedAlexaInternet,Accept.,Exchange.,a9.(ThissearchenginewasallowinguserstosearchwithinthetextofbooksaswellassearchingfortextontheWeb),andtheInternetMovieDatabase(IMDb)(Wikipedia,2004).3Amazon.couldrapidlygouptobetheWeb€slargestandmostinfluentialretailerbecauseBezoshadhisownbusinessstrategies.€Itiseasytoeupwithideasbutthehardpartisputtingthemtowork€?Bezosindicated(Saunders,2001,pp.1-26).But,Bezoscouldfulfillhisbusinessstrategies,whichareincludingbuildingahappyworkingteam,brandingthesite,keepingcustomersby3offeringvalues,settingupadistributionnetwork,growingstrategicalliancesaswellasacquisitionsandsoon(Saunders,R.2001,pp.1-26).ThesebusinessstrategieshadearnedAmazonitsleading-edgestatusasawebsiteandhadyettoprovetheprofitability(Saunders,2001,pp.1-26).34---本文来源于网络，仅供参考，勿照抄，如有侵权请联系删除---