Analysis:TheInternetisnotjustthinkingofdoingmarketing(ResearchpapersDownloadnews)Internetthinkingisafalsepropositionit?ToutedafterthewordInternet,oftenappear“rational”thinkingissimilar.Andrecently,therearealotofskepticalcommentsontheinternetthinkingwhilethinkingofthetypicalInternet-LordsirloincarvedeaglebossLordwrotethattheInternetisnotafalsepropositionthinking,moreoftenwedonotunderstandanduseit.First,youmustfirstunderstandwhat“isnottheInternetofthinking.”Althoughthe“Internetthinking”thisthing,likeabasket,andconsequentlycanbeinstalledinside,butwemustbecarefulofthese,ifsomewayofthinking,operatingpractices,operationalskillsBeforetheadventoftheInternetagethereisacomprehensive,itcertainlycannotbeattributedtothe“Internetofthinking.”Forexample,theso-called“hungermarketing”wouldcertainlynotbeconsidered,becausethismarketingtechniqueappearedasearlyasahundred1yearsago,andtodaythesaleoftheInternetasaplatformtore-emerge,stillcannotbeclassifiedas“Internetthinking.”Andweintendtodefinetoday’s“Internetthinking”mustbeatleastneverappearedbeforeinhumanhistory......InternethaschangedtheproductandmarketingpathAllbrandmarketing,inthefinalanalysismustfirstthroughthe“disseminationofinformation”toallowcustomerstomakebrandawareness,andaftertoday’sInternetandmobileInternetappearsthemostfundamentalsubversion,firstappearedinthe“Communication”on-inthetraditionalbrandcommunicationhistoryisnothingmorethantwocategories:paidandfreedisseminationofpropagation,theformerisTVcommercials,magazineads,newspaperads,radioads......anychargesmediayoucanthinkof,canbeattributedtothespreadofpay;latterthen,anotherfamiliarnamecalled“wordofmouth”,aslongasyourproduct,serviceisreallygood,thenthecustomerwillhelpyouspreadtheword.Traditionalpay-spreadlevel,wecanbeattributedto2threecharacteristics“vague,expensiveandinefficient”-so-called“fuzzy”referstotheaudiencefacelesscrowd,completelyinaccurateinstance,asaman,Igrewup,watchedcountlesstimesnapkinads,ordidnotautomaticallycomeaunt......Ifeverymancanknownapkindailynightwithflaps,thin,preventsideleakage,bigday,andsosomehowtheword,youknowwhat“expensive”..SoevenTVads“Costperthousandtoreach”soundsverylow,butinfact,becauseofalackofprecision,allocatedtothetargetcustomerbasewhoheadsadvertisingcosts,isstillveryexpensive.Thereisalsoinefficient,traditionaladvertisingleavenostoneunturnedtargetcustomerswanttobelievewhathesays,butcustomerscheatedalongtime,isskeptical,IlistenedtotwoyearsofRejoiceshampoomakelingasyoulikeonTVahair,butinfactit?thenlistenedtotwoyearsafteryourteethColgateusedthedogsinyourhousecanflashasomersault,butinfactit?Therefore,inthetraditionalpaidadvertisingside,thecoreissueoftrustbecomesinefficient.?Thenthe“wordofmouth”meanthree3characteristics“accurate,expensiveandinefficient”-accuratelyNeedlesstosayit,becauseeveryonetheirfriends,associationsandtheireconomicstatus,educationexperience,consumerrangeissimilar,thereforehighlyrecommendedbrandamongfriends,thesuccessrateisusuallypriceypurchase.Thatisalsowhywordofmouth“expensive”mean?Sincetraditionaltimes,evenonthebacktopushthreetofiveyearsago,“wordofmouth”isexpensive,eitherpartydinnerchatthroughfriendsorthroughtextmessagesandphonecalls,ifyoucount“perthousandwhoarrivedcosts“,itiscertainlyexpensivetoheaven.Andinefficientreflectedreputationandtelevisionorinmagazinesandnewspapersthanup-canonlys...