Analysis:Taobao’ssuccessdependsonwhatoperationaldecisions?ResearchpapersDownloadNews:Taobaosearchherethereisasaying:CanSEOHelpsearchitselfisimperfect,withtheprogressofthesearchengines,SEOcanbesomethingless.Similarly,withthematurityofTaobao,onlineshoppingmarkethasgettingbackbusinessitself,youneedtooperatepurelytechnicalTaobaoactuallylessandless.Inmarketingcircles,thereisawidelyused“fourhundredforty-tworule”:directmarketingguruEdMeyer(EdMayer)asked:Success40%dependingonpositioning+40%+20%dependingontheproductandpricingdependsonmarketingAftersomanyyearsofexperienceinTaobao,Taobaofeelmoreandmoreoperatorsarenolongersimpletechnology,moreinsightsandunderstandingofthemarket.40%localizationThefirstthingtodooperations,mustberelocatedandthisandtheproductitselfisequallyimportant,and1why?Sometimeswefindsellerssellingthesameproduct,andsomeevaluationoftheproductisgood,andsomebadevaluationproductsbecausedifferentstoresThecustomerisnotthesameecosystem.Sometimes,notabadproduct,butdidnotsellittotherightpeople.Manypeoplefeelthatthequalityofproductsmustbeking,productqualitymustbethebest,butthesuccessofthegroupZARAgeneralqualityoftheclothessoldtoagroupofyoungpeopleinthepursuitofnovelty,asdowell.Speakingofpositioning,wemusttalkaboutthedatapresentelectricitysupplierknowstheimportanceofdata,weknowthatthebenefitsofthedata,butdoesanyonethinkaboutthefactthedataistoxic.Nowsellerscaneasilyfigureoutwhichproductsthroughdataanalysisthelargestaudience,andtopositionthemselvesatamaximumTaobaogroupmarket.Probablyendresultisthatweallcrowdedinasingle-plankbridge.Renderedsceneisnow:wholenetworkofsellersaredoingexplosionmodels.Onlineshoppingandtraditionalshopshavealotofdifferent,themostsignificantone:Circlevolume.2Traditionalshopwithhighturnovertendtodothingsincommonpublicasastorefrontradiateonlyasmalldistrict,capacityislimited,butwelookatlastyear’sWomenTaobaosalesturnedouttobethefirstnationalwind,asmallcongregation!Thislineisalmostincomprehensible!Thisprovesthatalargevolumeofonlineshoppingdistrictamazing,evenmoreamazingisthatitisfarfrombeingdeveloped!Talkaboutmyownexample:Originally,Ifeelthatlaptopfoil,themarketistoosmall.LaterIfancyiphonemobilephoneshell,enteredandfoundverydifficult,andthenreturnedtocontinuetoconcentrateondoingtheirownkeyboardfilmonceIstoresalesandflowthanthebest-sellingmobilephoneshelliphoneshopbetter,althoughmarketcapacityiphonemobileshell100timesbiggerthanme.Toomanytraditionalindustriesintoelectricitysuppliersaredeadatthispoint,theyaretoomanyproductstochoosefrom,sotheydonothavefilteredintotheshoptosell.Iamastudent,Shantousellsweaters,20-yearhistoryofthefactory,verypowerful,healsofounda3professionalteamtogivehimflagshipstore,butalsowillingtospendmoney,buttheresultsintoproductsthanthepoor.Instead,hisadvantageintothefinalhisbottleneck,becausehisproductstrength,sohisshoponavarietyofstyles,peopleofallagestowearasweater,thereisnotargetcustomerstoconsider.Perhapshehasseveralmillionsofdollars,butdirectlytotheirownsimpleandcrudenavigatetoamajorcategory,itmaybelikeapebblethrownintothesea,thewaterHuaduno.districtlargevolume,thesamecompetitionismoreintense.Later,Igavethemadvice:chooseasmallstyle,thisshoponlyonthisone.Strivetomakeyourshoptotargetcustomersindroves,ignorenon-targetcustomersscoffed.IvisitedalotofTaobaoandfoundsuccessfulshopnow,almostallnakedandpositioningproductssuccessfully.Largesiz...