AnalysisofthemodernbrandnameinthetraditionalcultureofPaperKeywords:brandnameandculturaltraditionsAbstract:Weliveinaneraoftruebrand.Brandnameisabrandimportantpartofthebrandnameisahighlyintelligent,high-valueart.ThereisthebrandinvariousindustriesinChina,thetraditionalandthenationalizationoftheexamplesinthehistoryofthosechaptersfullofcultureshowinthenewerawithitsnewvalue,makingthebrandnamebeyonditsown,risingtothepsychologicalandculturalaspectsofthenewmarketpositioning.Asweallknow,wehaveenteredtheeraofarealbrand.Competitionamongenterprisesisactuallyacomparisonofthestrengthofcompetitivebrands,brandnameisanimportantpartofthebrandinthiseraofincreasinginternationalizationofthebrandinVietnamisthenation,themoretheworld.Thishasbeenagrowingnumberofbrandownersandconsumersagree.howtomaketheirownbrandnametopronounce,easytoremember?howwellthebrandnameintotheirown1personalityandcultureofthespirit?whichisplacedinfrontofthebrandbuildersanimportantissue.understoodtheimportanceofbrandnames.beautyisonlyaname,calledthePhoenixandWantingawomantiedtotheimpressiondisparitiesinthemarketingofthemostimportantdecisionishowtogivetheproductaname.<<TheBible>>says:‘Iwouldratherchooseagoodname,donotchoosethehugewealth.’chooseagoodname,thebrandmaybefameandfortune.Johnson&Johnsonwroteabooklet:‘Ourcompany’snameandtrademarksareourmostvaluableassets.’As<<Location>>abook,said,‘thebrainofthecustomer,thenameisthebrandladderhangingonahookproduct.‘HowcantheworldwithoutChina’sowncharacteristics?Managementandtechnologycanlearntoimitateothercountries,butChina’sownimagecanonlybeexcavatedfromtheirownBrandnameisthebasiselementofimagebuilding,brandnameandlogoandbrandisassociatedwithsetofassets(orliabilities,theycanincrease(ordecreasethevalueofaproductorservicetheChinesepeoplepayattentiontocultural2content,thehistoryoffivethousandyearsofcivilizationhasleftnumerouschaptersfullofculture,theycanshowintheneweraitsnewvalue.fullytakenintoaccountduringthebrandnameofancientliteraryworksofnationalculturalfactors,notonlytoallowconsumerstofeeltheheritageofChinesecultureandhelpChineseenterprisestotheworld,whiletakingadvantageofwell-knowntothoseoftraditionalculturewords,isundoubtedlythemostappropriatecorporateandbrandadvertising,makingthebrandnamebeyonditself,torisetopsychologicalandculturalaspectsofthenewmarketpositioning.todomesticandinternationalsportsbrand,forexample,wecansee,exceptfortechnologyandproductdesignproblemsaside,inadditiontoLiNing,Anta,3610andotherbrandsotherthanthemostofthedomesticproblemssportswearbrandtobrandnamescanfocuson,suchasasinglemarketingstrategy,over-dependenceonadvertisingandmarketing,andadvertisingclaims,exaggerated,whilethelackofeffectivebrandstrategyplanning,brandsponsorshipofsportsbehaviorandthelackofacomprehensivecommunicationandothertargetgroups.Tosomeextent,3thebrandnameisamicrocosmofcorporatebrandstrategy.First,toadaptthebrandacrossthecountryandthefuturetrendofinternationalOnlythenation,istheworldWiththebrand’sinternationalresources,internationaltrade,theinternationalizationofcapital,theinternationalizationofproduction,andthiscorrespondstothepolicy,institutionalandinternationaltechnicalstandards,aswellasoverallpromotionpackageandappealingtotheinternationalbrand.Chinesebrandnamesinternationalisnotasimpleliteraltranslation,andourpast,mostofinternationalbrandnameshasoftenmadethismistake.names...