BrandreligiousthinkingcenturytobuildbrandThepastishowwethink!Weusuallyputtherelationshipbetweentheconsumerandthebrandisaboutdividedintothefollowingsevenstages:brandawareness-brandawareness-brandinterest-Brandtry-BrandTrust-brandreputation-brandloyalty.Aswithallbrandsofbookswilldescribetothesame,brandawarenessistheinitialstageofthebrandintothemarket,companiesneedtomakegreateffortstopromote,sothatconsumersknowthebrand,asconsumersusuallydonotbuyaGeneralAssemblyheardadventurebrand,brandawarenessisthesecondstage,althoughIheardacertainbrand,butIneedhisfunctions,features,uniqueness,haveacertainunderstanding,otherwisewhyIdonotbuytheproductbeforeitboughtthebrandInterestisanimportantstage,butalsosocialmediamarketingmajoradvance,consumersthroughinteractionwiththebrand’soldusers,potentialusers,manufacturerstocommunicate,toachieveabetterunderstandingofthebrandandtheproduct,resultingin1thepurchaseoftheformerinterest,thebrandistooimportanttotrytobusinesses,abrandcangrow,largelydependsonifhecanretaintheattractivenessofoldcustomers,productquality,features,terminals,consumerexperienceatthistimewillencounterthemostsignificanttest,brandtrustisconfidentthatthefutureofthebrandthatconsumershavegivenconsumerbehavioristheconnotationofthebrand,productquality,price,giventhecomprehensiverecognition,brandreputationofthebrandspreadfaster,broaderandoftenreputationspreadatthistimeplaysahugerole,theywillbeabletotaketheinitiativetotheirownconsumptionexperiences,experiencesandfeelingstosharewithfriendsandtellthemhowgoodmyexperience,andthisisthecorporatedream,weusuallythinkofthebrandthehigheststatebrandloyalty,consumerscontinuetobuymyproduct,continuedloyaltomybrand,mybrandloyaltytobecomeprimebuyers.Mostbrandsofgoodbrandawarenessefforts,somebrandsaretryingtoachievebrandtrust,andtherearefewbrandstoestablishareputationandloyalty,butifyouwanttoallowconsumerstobetreatedlikegodstoworshipastheirfaith,tolove,thenitis2difficulttoimagine.Somenascentproductbrands,weareawareof,cognition,suchasEvergrandeicefountain,Wahahaoxygen-richwater,weevenfindchannelstopurchase,ortoolatetotry,Therearesomebrandsthatweproducetoointerested,havealsobeenpurchased,butthenitwillnotgototry,suchaskvassorsomescarychewinggum,Therearesomebrandsweslowlysettledownandbecomeourtrustedbrandsorproducts,suchasourwaterdrunk,oftenbuyclothesandsoon,wealsogavehisfullconfidence,Ahandfulofbrands,wepraisedthem,wealmostdonotconsiderreplacingthebrand,suchasthemostsuitableformycosmetics,suchasmyloyallovewatches,Veryfewmore,wehaveaspecialsignificanceforthebrand,wewouldnotonlyconsiderreplacingthebrand,wetooareveryconcernedabouttheir,wewillgotorecommendtothepeoplearound,tospread,toshare,evenatthecostofourallcoststomaintainthereputationofthebrand,andthesebrandsinouropinion,thereisabeliefinthebrand!Themostpowerfulbrandmusthavethespirit,thisspiritcanevenbestrongenoughtoallowconsumerstofaith,worship,worshipofthethingsweliketodothesamegods,which3iswhatwecallthe‘brandofreligion’.Themostpowerfulbrandisthespirit!Tohaveabrandintoa‘religion’likeinfluence,weneedtodothesameasthetruereligion,withtheirownphilosophy,religion,spiritualcore,butalsowitharepresentativeimage,meetingplaces,etc.Wewillsummarizetheaboveforthefourcarriers,namely:theimagecarrier,tissuecarrier,thecarriermaterialandspiritualsupport.FourcarriersreligionbrandVectorimageofGod,Jesus,thepriest,theBuddha,m...