Analysis:Whycross-marketingcanplaysocapricious?FreePaperDownloadCenterNews:NewYearholidayperiod,soblackMarconeverthinkthatanimationfilm<<>>Onehundredthousandbadjokeseveninthefaceofintensecompetitioninthedomesticcinema‘overnight’inalargeforestofNewYear’sDaythreeastrongsecondplacetowintheboxofficewithindaysofvacation.Accordingtoincompletestatistics,thefilmwasreleasedfourandahalf,thecumulativeboxofficereached83million,morethan150millionisexpectedtoeventuallybecomethefirstdomesticboxofficesalesofviewingforadultsanimatedmovies.BlackMarcoasamarketingperson,mostconcernedaboutthefilm’s‘embedded’marketing,sounexpectedisblackMarcoMerchantsBankcreditcardingeniousimplantintegrationwiththemovie,butalsothereisnosenseofviolationand.Marcoappearsinblack,theMerchantsBankcreditcardinonehundredthousandjoke<<>>Theimplants,breaking1thepreviousfilmimplantedjust‘simpleimplant’approach,filmimplantedwiththefilm’splotringphasebuckleinthe‘moistenthingssilently’intheprocess,cross-marketingisdone.MerchantsBankandtencoldcross-marketingWhycanplayitsocapricious?Marcoappearsinblack,onehundredthousand<<>>itselfisajokehasastrong‘Internetflavor’ofthefilm,withthecurrentpromotionofInternetMerchantsBankandsocializationisa‘lineofsuccession.’<<OnehundredthousandGoofy>>isadancecreatedbythecold-madecartoons,publishedwhenhehadto‘raisepublic’Internetwayofthinkingtoinitiate,availablesince2010,acclaimed.2012waslateradaptedintoacartoononthenetworkbroadcast,with‘unchaste’styleisknown,humorous,witty,sharp,funnystylelovedbyusers.Clickonasinglesetofmorethan90milliontimes,totalvolumereached1.7billionwatched,thenetworkhasaccumulatedoverhighpopularitycanbesaid,<<>>Onehundredthousandbadjokescomicsandcartoonsonthenetworkhasaccumulatedalotoffans,especiallylikethe‘secondelement’cultureof80,902andotheryounggroups.MerchantsBankandco>><<tencold,seemingly‘irrelevant’,whileChinaMerchantsBanksortedreason‘tencold’cross-bordermarriage,itvaluedtheCMBcold>><<tenusergroupsareaftertheyoungestandmostactiveof80groups,90highdegreeofcoincidencebetweenthetwoaudiences.MerchantsBankcreditcardwhichhasbeeninpracticeafewyearsyoungerstrategies,suchasinrecentyears,whichhaslaunchedathreekilled,LeagueofLegends,OnePiece,hellokittyco-brandedcards,allhopewithpopcultureandtheyoungeragegroups.‘mingle.’Anothercollaborationbetweenthetwocanbesaidtobe‘complementary’,ChinaMerchantsBankby‘embedded’influencegroupsofyoungpeople,whiletencold<<>>YoucanalsousealargeuserbaseMerchantsBanktopromote.Forexample,usersmovethelineoflifethroughhandheldclientcanfiveorsixdaysaweekwith9Points10:00grabagainstthecold>><<tenmovieticketsordirectpurchase,forMerchantsBankcantakeintermsofuserfeedback,conductuserfeedback,fortencold<<>>3concerned,istobring‘realmoney’attheboxoffice.MerchantsBankandcold>><<tencross-bordermarketing,playthemost‘capricious’MerchantsBankcreditcardisreallyintothestoryin.Tucaoearth,loadedtoforcechickentime,fullaccesswasempty-handedknivesLiJing,sweetstrongRebels,FriendsofWomenPinocchiothese‘eight-polecouldnotbeat’theothermajorprotagonisttencoldallinthemovie,‘beautifully’,ancientandmodernclassicrolesofvariousassembledtogether,thatpictureisdrunk.These‘protagonist‘temporaldisorderwasbroughttothesameworld,andhasthesamegoal,istodefeatthedeviltriedtodestroytheearth.However,thekeyfactorisactuallydefeatthebigdevilMerchantsBankcreditcard...!Haha,everyoneinsayingthat‘nonsense’,whileChinaMerchantsBankcreditcardbrandhaspenetratedintotheaudience’s‘Passion’gone.Ultimatelyintheendwillbewhattheoutcomeofit?JusttencoldprotagonistsishowtosavetheworldwithChinaMerchantsBankcreditcardindistressit?HastenedlandingMerchantsBankPocketlifeAPP,youcanbuymovieticketsonlineseatselection,tosolvethepuzzleit!4Marcoappearsinblack,ChinaMerchantsBankandcold>><<tencoCMBcross-marketingisnotthefirsttime‘toeatcrabs.’PreviouslyhadthehothandtourcardIcalledMT>><<Expandcross-bordercooperation,theusercanmovethelineintegralreceivefree<<IcalledMT>>spree,theeffectisgoodforcross-bordercooperation,ChinaMerchantsBank’sphilosophyis:butallyoungpeopleconcernedabouttheproduct,wecantogether‘willfulness‘Theplay,youcansharetheCMBusergroupshowtocommunicatewithyoungusersandcreatebrandfavorability,theMerchantsBankindeed.’stepahead‘ofotherbrandsworthlearning(Source:Baiduhundredtext/horsehorse5